Excerpts - Fall 2009 - (Page Cover1) excerpts Universit y of Washington Press fall 2009 Challenge grant Will establish neW teChnology Fund S ince Gutenberg invented a press to bring the Bible to the masses, publish- to our authors and their books. During a time of more leisurely development, scholarly publishers could plan and budget for upgrades in technology. Now, however, with new technologies available on an almost daily basis, associate director and general manager Mary Anderson finds that “keeping up requires capital, nimble management, and a faster response if we want to stay abreast of new and emerging opportunities.” To help us keep up and to focus our fundraising, we have created the University of Washington Press Technology Fund, and vice provost and dean of the Graduate School Jerry Baldasty has offered to kick start our effort with $20,000 of scarce University funds if we can match his challenge with private support. We have already received private gifts and pledges to meet 30 percent of the Dean’s challenge, and we will seek corporate, foundation, and private support to complete our initial fund goal ($40,000) by the end of the current fiscal year. Our fund will be permanent and we will continue to look for opportunities to build it in the years to come. Even though we are publishing in a time of revolutionary change, our goals remain the same: to publish outstanding works of scholarship and regional nonfiction in support of the research mission of the University of Washington. The University of Washington Press Technology Fund will help ensure that scholars, students, and lay readers continue to benefit from the books that grow out of our work. ing has slowly evolved over the centuries as it has improved how we produce the printed word and put books into readers’ hands. But, now, in the first decade of the twentyfirst century, as University of Washington Press director Pat Soden has said, “Evolution has become revolution!” POD (print on demand), e-books, open access, PDF (portable document format), XML (extensible markup language) “reflowable” text, and Google Book Search are just a few of the terms and concepts we have to understand and employ in the new digital publishing marketplace. This year we will employ many of these processes as we publish our first electronic editions to be made available on the Kindle and other consumer reading devices. We will add more titles to our list of books that can be instantly printed on machines at your favorite bookstore. We will develop with UW Libraries an electronic archive of books by UW faculty, and new Web-based marketing tools will inform readers and connect them directly Keeping up with changing technologies requires capital, nimble management, and a faster response to stay abreast of new and emerging opportunities. Contents From the Director UW Connections In Brief Goldberg Note Cards Celebrating Books Advisory Board News Awards Supporters of UW Press Weyerhaeuser Titles Go Digital Weather a Big Hit Museum Tusculanum Press Partnership 2 3 3 3 4 5 5 6 7 7 8 Table of Contents for the Digital Edition of Excerpts - Fall 2009 Excerpts - Fall 2009 Contents From the Director UW Connections In Brief Goldberg Note Cards Celebrating Books Advisory Board News Awards Supporters of UW Press Weyerhaeuser Titles Go Digital Weather a Big Hit Museum Tusculanum Press Partnership Excerpts - Fall 2009 http://www.nxtbook.com/nxtbooks/uwpress/excerpts_2009fall http://www.nxtbookMEDIA.com