CHI - Spring 2009 - (Page 38) TALKING ABOUT COLOR protect your color investment Here’s how to ensure that your hue goes the distance. Q A Times are tough and although I will never stop coloring my hair, I want to make the most of my salon color investment. How can I make sure my hair color look better, longer? Start by seeking out a stylist who uses the very best professional color. CHI Infra Environmental Cream Color, for example, has the ability to penetrate more deeply into the hair strand than other brands, which means your hues last longer. At the same time, these ammonia-free formulas contain loads of silky conditioning ingredients to eliminate damage and produce more beautiful, healthy hair. Once your stylist is finished, it’s your turn to treat your color to plenty of TLC at home. Here are five, essential, color-protecting steps: If you’re blonde, switch to a clarifying shampoo once a week to remove chlorine or hard-water minerals that can cause your hair to look dull or to take on a greenish cast. 2. Follow each shampoo with a rich conditioner, also designed 1. Wait 48 hours before shampooing your hair—this allows the for color-treated strands. Apply the majority of the conditioner to your ends, then work the remaining conditioner that’s left on your hands through the rest of your hair, avoiding the roots. Rinse thoroughly after three minutes with warm, not hot, water. Then, step away from the water—don’t let it continue to saturate your conditioned hair! hair’s cuticle to seal thoroughly, “trapping” the color molecules, which prevents premature fading. Shampoo daily with a gentle formula designed for color-treated hair. Rub your hands together, work the shampoo into your scalp and rinse immediately with lukewarm water. (Hot water causes color to fade faster.) 3. Once a week, after shampooing, apply a deep-conditioning mask to damp, not dripping, hair. Apply roots to ends unless your hair is fine or extremely oily—then avoid the scalp area and just work the formula into midshafts and ends. Remain in the continued R 38 Volume V, Issue 18
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