CHI - Spring 2009 - (Page 40) TALKING ABOUT COLOR shower—the steam will help the product penetrate. Even better—cover moisturized strands with a plastic cap. Rinse after 10 minutes. 4. Before styling, protect strands with a heat-shielding spray. Look for a formula that also contains UV protectants, especially if you’re frequently outdoors. Use a wide-tooth comb to distribute the formula evenly from scalp to ends on damp, towel-dried hair. 5. Once a week, or more frequently if needed, boost your color and shine with a color-enhancing conditioner. These tinted formulas come in a variety of hues and prolong color vibrancy with a touch of low-impact tint. After shampooing and conditioning, squeeze out excess water, apply the color booster and comb through with a wide-tooth comb to distribute evenly. Rinse after three minutes. n Model Della Temple Color Stretching Secrets Pros recommend these at-home hair helpers for long-lasting, high-value color! Protect it! Here’s the best daily care for tinted strands. CHI Ionic Color Protector System for Color Treated Hair features three formulas designed to protect and preserve color and promote shiny, healthy hair. The CHI Ionic Sulfate Free Shampoo gently whisks away impurities without resorting to harsh chemicals or strand-stripping detergents, while the Moisturizing Conditioner with Colorfinity Complex keeps hair supple and color rich, strong and vibrant. Finish with the Leave-In Treatment Masque to shield color from fade-provoking environmental elements and keep hair hydrated. Shield it! Banish thermal stress with CHI 44 Iron Guard Thermal Protecting Spray. Ideal for use with CHI thermal tools, this formula actually protects each strand from the inside out. The unique ceramic complex provides unparalleled shine and damage resistance. Purify it! Give strands a fresh start with CHI Clean Start Clarifying Shampoo. It contains special deep-cleansing agents to gently whisk away mineral, environmental and product build-up that can make color appear dull, drab or off-tone. Once residues are removed, Clean Start restores hair’s health and suppleness with generous amounts of vitamins and shine-enhancing ceramics. Boost it! Wake up tired color with CHI Organics Olive Nutrient Therapy Tone & Shine Color Enhancing Conditioners. Each application adds a hint of glossy color and boosts shine, right in your shower! Use it straight, or choose several of the 10 shades to create your own custom blend. This ammonia and peroxide-free formula ensures “straight-from-the-salon” gloss and shine every day. 40 Volume V, Issue 18
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