CHI - Spring 2009 - (Page 59) Instead, wrap a towel around hair and gently squeeze. Remember that friction and abrasion lead to breakage, so handle with care. Certain products, used in combination with hard water, may leave mineral deposits and other residues on hair which make locks feel lank, brittle, spongy, frizzy—in other words, hoody-worthy. Begin by cleansing with a gentle formula that lifts away dulling deposits and protects color, such as BioSilk Fruit Cocktail Reconstructing Shampoo. This moisturizing formula combines silk proteins and fresh fruit enzymes to revitalize hair, restoring elasticity of tresses for shine, fullness and volume. Follow up with BioSilk Fruit Cocktail Reconstructing Treatment, an intensive strengthening conditioner that seals in softness and moisture, yet never leaves hair feeling heavy or weighed-down with product. TLC FOR TENDER LOVING HAIR Gentle handling and nurturing ingredients can keep the shine and bounce in your mane even when spring seems a long, long way off. Begin by rethinking your shower and shampoo routine. In winter, we tend to crank up the water temperature. The steam may feel comforting, but remember: You are not a lobster. The fact is that the high-heat damages skin and hair, so keep water at a warm, not hot, level. Also, are you a scrubber? If so, make a New Year’s resolution to gently massage shampoo into scalp with fingertips, versus scrubbing vigorously with nails. Same when you step out of the shower—don’t rough up hair with a towel to dry. Olives have been at the heart of human civilization for thousands of years, and now they form the basis for a nurturing, nourishing, soothing winter hair care plan. In addition to replenishing winter-stripped moisture, olive-based formulas also keep hair sleek and static-free. That’s a bonus since indoor heat often makes hair—especially if it’s straight, fine or both—stand on end! The CHI Organics Olive Nutrient Therapy collection delivers the goodness of olives to hair with a synergistic family of products, including luxurious Shampoo, Conditioner, Treatment Paste and Silk Oil, as well as olive-based styling products. In one minute, the paraben-free, rinse-out conditioner rebuilds hair’s strength so continued Volume V, Issue 18 59
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