CHI Spring 2008 - (Page 32) TALKING ABOUT TOOLS beauty goes high tech YOU WOULD THINK THAT it would be hard to find much How NASA research fuels Farouk salon tools. By Dennis Morrison, Ph.D. “Nano” is the short-term for anything tinier than 1/1,000th of a millimeter. How small is that? Consider that a red blood cell is eight microns or 8,000 nanometers in diameter! A single strand of hair ranges from 2 to 22 times larger, or 17-180 microns in diameter. Because nanotechnology devices are so small, they can easily penetrate surfaces or be imperceptibly implanted. That’s why they’re currently used in a number of ways in the fields of medicine, technology and manufacturing: ■ Microcircuits imprinted on nanospheres are placed in patients to detect blood sugar or blood pressure levels, and the subsequent information can be transmitted in real-time to medical professionals. ■ Nanocarbon structures are used to encapsulate drugs and genetic materials for medical therapies. ■ Silver is a powerful antibacterial agent, so nanosilver particles are now widely used as coatings in surfaces to destroy microorganisms. The result is a wide range of self-sterilizing food processors, containers and tools. in common between NASA rocket scientists and the beauty pros in your salon. But the truth is, thanks to the ongoing research conducted at mission control, there is more cutting-edge technology behind your stylist’s blow dryer, hair color and even nail polish than you may think. Especially if these products and tools are produced by Farouk Systems Group! Giant Steps in Beauty Since 2001, Farouk Systems Group has served as the leader in nanotechnology for salon customers: ■ In 2001, molecular ceramic technology was the foundation of the CHI® Ceramic Hairstyling Iron, delivering far infrared heat and ionic hydration to heat and moisturize hair from the inside out. As a result, stylists and clients had a brand new way to straighten strands rapidly, with minimal heat damage. ■ The next year, the company turned its attention to conditioning, using molecular technology to reduce the size and enhance the penetration of nourishing silk molecules in its CHI® Silk Infusion. In addition, the new CHI® Infra Treatment more effectively delivered continued Starting Small One of the ideas adopted from the U.S. space giant by Farouk Systems Group was actually microscopic. The science of nanotechnology captured the attention of company founder Farouk Shami more than a decade ago. What’s the big deal about nanotechnology? 32 Volume IV, Issue 14
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