CHI Spring 2008 - (Page 68) FOR PROS ONLY farouk systems show team The best hairstylists in the business. SHOWTIME WITH DIXIE ing techniques with stylists and salon owners who want to advance THE FAROUK SYSTEMS their coloring skills and increase business. GROUP show department is “One of my most important objectives with Farouk Systems edurecognized as having the most cation and the show department is to create new opportunities and innovative show productions give everyone a ladder to climb to continue growing in this profesin the industry, featuring high sion,” says Pelfrey. According to Pelfrey, ACT members can attain energy and continuous stage three levels: performances, declares Dixie Pelfrey, Senior Vice President ■ Board Level of Shows, Education & Mer■ Executive Level chandising, “Audiences experience this excitement from a team of 200 ■ Artistic Level national and international stage artists who perform over 400 show events She adds that the first step to becoming a member of this elite per year. Highly skilled artists go through a stage audition, technical group is to be a Farouk Systems Educator and member of the Creative testing and interview process to become a member of the Creative ArtisArtistic Team and to be certified as a Master Colorist. tic Team and continue intensive trainings on the latest in fashions and Auditions for the Artistic Color Team and the Creative Artistic hair designing throughout the year,” Pelfrey explains. Team are held annually and are by invitation only. Now there’s more! Beginning this year, a new specialty division of the Creative Artistic Team—the Artistic Your Farouk Systems Group Education Connection Color Team or ACT—will begin performing at Farouk Systems Shows. Date Event Location The concept and execution are credited to Pelfrey and one of the ExecJANUARY utive Artistic Board Members, Lisa Long Beach, CA January 26-28 International Salon & Spa Expo (ISSE) Marie. The talented ACT members Long Beach, CA January 27-28 Beauty Revolution are highly trained to teach the Advanced American Technology ofFEBRUARY fered in the company’s ammonia-free North York, Ontario February 10 Can-Rad SunGlitz Crème Lighteners and Moline, IL February 24-25 State Beauty Supply CHI Ionic Permanent Shine Hair Color. They will travel throughout MARCH North America, as well as overseas, Chicago, IL March 1-3 America’s Beauty Show sharing innovative designer colorMontreal, Quebec March 9-10 Modern Beauty Supply/ABA Hartford, CT March 9-10 United Fashion Focus 68 Volume IV, Issue 14
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