CHI Spring 2008 - (Page 8) LETTER FROM FAROUK TWO BILLION DOLLARS OF CHI® SALES AS A PROGRESSIVE HAIRDRESSER, and one of millions of hairdressers around the world, I must say that one of the best things, and the most innovative American technology in many years, has been the introduction of the technology behind the CHI® Ceramic Hairstyling Iron. There was an urgent need not only for a hairstyling iron, but one that could improve the integrity and the beauty of the hair. That meant straightening hair without burning it as other tools had done. CHI®44 ceramic and far infrared technology was inspired by Farouk Systems and perfected by NASA scientists. CHI® FAR-INFRARED Thermopeutic far infrared helps improve blood circulation, mental alertness and stress relief, and speeds recovery from injuries and fatigue. The CHI®44 Farouk Shami, founder of Farouk Systems ceramic minerals, when heated, produce and emit negative ions and far infrared that reduces water clusters, deodorizes, fights bacteria and improves oxygenation. We receive far infrared naturally from the sun. Without these healthy, safe, far-infrared rays, humans, plants and animals would not survive. As we celebrate the seventh anniversary of the CHI® technology, we are proud to introduce the first CHI® Ceramic Diamond Hairstyling Iron worth $1 million dollars. It is once in a lifetime that a company markets one item that generated over $2 billion of new dollars for the Professional Salon Industry. For the first time in the history of the beauty business, salons started retailing hairstyling irons and dryers to their clients. Do not miss the opportunity as CHI® Tools are the Rolls Royce of tools, being hairdressers voted choice and clients preference for performance. Farouk Systems Group is proud to be the hairdresser’s choice of innovation and high quality. Please be aware of counterfeit merchandise or purchasing through the Internet. Most of these products are “copycats” and are neither produced nor approved by Farouk Systems Group. In fact, it is an infringement, criminal and illegal, to sell this merchandise and we are doing our best to bring the violators to justice. Remember, CHI® tools are guaranteed only if they are purchased from Farouk Systems’ authorized salons. The success of the CHI® brand motivates us all to bring new technology to the beauty industry. Please read Dr. Morrison’s article on page 32 of this issue. He has served as a NASA Chief Scientist for more than 30 years and it is my privilege to work with the best minds in America to innovate the beauty profession. n ENVIRONMENT EDUCATION ETHICS Farouk Shami Hairdresser Founder & Chairman Farouk Systems USA 8 Volume IV, Issue 14
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