CHI - Summer 2008 - (Page 28) CHI RAVES Love Letters BioSilk Silk Therapy® MAIL CALL! Nothing is more gratifying to all of us at Farouk Systems than knowing that one of our products has made your life a little more beautiful. In this issue of CHI® magazine, we dedicate CHI® Raves to the award winning BioSilk Silk Therapy®. This “magic elixir” has earned three consecutive Glammie Awards from Glamour magazine for Best Styling Product and three consecutive Readers Choice Awards from Allure magazine for Best Hair Defrizzer. It has also been named “Favorite Product You Simply Can’t Live Without” and “Product Stylists Can’t Live Without” in the BehindtheChair.com Stylist Choice Awards, and Best Defrizzer in Launch Pad magazine’s Best Products round-up. But the real honor is when real users like you tell us that this beauty-boosting formula is your first choice and all-time favorite! (If we have provided you with a solution to a beauty dilemma, or brightened your world, please let us know! Write to us at CHI Magazine, Attention: Jessica Gutierrez, 250 Pennbright, Houston, TX 77090 or e-mail jgutierrez@farouk.com.) Dear CHI®: Usually, a customer writes to a company with a complaint. But today I want to send you a note to say thanks for such great products! I love everything that you make, particularly BioSilk Silk Therapy®. My hair is thick, coarse and wavy and it has always been such a challenge to keep it under control. Silk Therapy prevents the split ends, lets me style my hair more effectively and adds healthy shine without weighing it down. Thank you for such a lovely product! —Tracey, via e-mail I try to avoid checking my bags whenever possible. With the new TSA regulations on the amount of liquids you can carry on the plane, I have really had to pare down my beauty products. BioSilk Silk Therapy® is the perfect solution! I have a travel-sized bottle and I use it as my leave-in replenishing treatment, body lotion, styling lotion, defrizzer I even use it to shave my legs! My hair and skin always feel soft and it smells great, too! Thank you for keeping me looking good on the road! —Patricia T., Addison, TX Dear CHI®: I travel at least three weeks of every month for my job as a management consultant. Because I’m always on a plane, my goal is to get in and out of the airport as quickly as possible, so Dear CHI®: I am an African-American woman, and my hair is extremely coarse, curly, delicate and dry. Most products made for my hair type control the frizz but make my hair look and feel greasy. So I was thrilled when a friend told me about BioSilk Silk Therapy®. It controls frizz and flyaways and it makes my curls look so pretty! I carry a small bottle in my purse and reapply it several times a day. It never builds up or makes my hair look matted or greasy. After I run it through my hair, I rub it into my hands and cuticles—it keeps them from getting dry and cracked! —Deiondre W., Chicago, IL 28 Volume IV, Issue 15 http://BehindtheChair.com
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