CHI - Summer 2008 - (Page 65) Monica uses Sunglitz Crème Lighteners to transform hair color. “Cowboys”and “Rockers” FILL THE HOUSE AT ISSE HUNDREDS OF HAIR STYLISTS GATHERED TO WATCH the dynamic cowboy duo of Farouk Systems Creative Artists Joe Anthony and Rocky, who drew their CHI® shears for a haircutting showdown at the International Salon and Spa Expo in Long Beach recently. They were followed onstage by the “hard rocker trio” of Marco, Tommy and Monica. The three artists brought audience members to their feet with their virtuouso cutting, styling and coloring performances. Using CHI® and BioSilk® tools along with Farouk Systems’ popular, ammonia-free color, the teams even transformed several audience members into hair models with sleek and luxurious tresses. Rocky onstage. Marco and Tommy rock the house at ISSE. Joe Anthony 2008 KICK- OFF DISTRIBUTOR MEETING, AWARDS Farouk VP of President Shauky Gulamani with Technology his associate Jessica Dauzat. Dr. Dennis Morrison. Farouk Systems kicked off the New Year with new hair trends, exciting products, and new education offerings at the company’s semi-annual distributor meeting in Houston. The theme was “Advanced American Technology,” and innovations like customized irons, and the announcements that all irons would be manufactured in the U.S. and that former NASA Chief Scientist Dr. Dennis Morrison has been appointed as vice president of technology, supported the theme. The conference opened with a banquet and awards ceremony, attended by hundreds of distributors, hairdressers and press members from all over the world. That night, 59 people rode home in style, because Farouk sales execs presented 31 CHI® Mustangs and 28 BioSilk® Harley Davidsons as rewards for increased sales domestically and internationally (the company has a global presence in more than 92 countries). Day two of the conference included presentations from top Farouk executives, including Executive Chairman & Founder Farouk Shami, President Shauky Gulamani, Senior VP of Sales Jason Yates, CHI® Nails Brand Manager Farah Faulkner, Legal Councel Bobbi Mihal, Vice Chairman John McCall, VP of Technology Dr. Dennis Morrison and Public Relations Manager Jessica Gutierrez. The program ended on a high-fashion note with a live version of the company’s Ode to Couture collection. Executive Chairman & Founder Farouk Shami. Volume IV, Issue 15 65
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