CHI - Summer 2008 - (Page 66) FOR PROS ONLY taking new direction POWERHOUSE SHOWS WITH LISA MARIE The Farouk Systems Show Department has a new show director! Founder and Chairman Farouk Shami has named Lisa Marie to the position, calling her “one of the best hair color artists I have ever seen.” Lisa Marie is well known among her colleagues at Farouk Systems. She has been with the company for 20 years—“since the beginning”— in a number of different capacities, including educator, trainer and Creative Artist Team Member. She is a gifted instructor and a highly effective stage artist, and her passion for the craft and for the company has made her one of the most in-demand members of the education team. “Now,” says Lisa Marie, “I am excited to be charged with helping Farouk Systems manifest a new vision. Our company is growing so quickly, expanding into new markets and new countries every day. We are currently focused on new Global Appeal initiatives, designed to enrich those new markets with education and inspiration. What’s more, we are eager to mine the rich creative resources at our disposal from our international partners, to be able to adapt and share these innovative techniques and trends with Farouk System stylists everywhere.” Just recently, Lisa Marie traveled to Egypt and Jordan, where she dazzled professional audiences with demonstrations and fashion presentations. “Everywhere An Egyptian we went, we felt so welcome,” she says. “It newspaper covers seems that stylists everywhere are enerLisa Marie’s gized by the power of BioSilk® and CHI®— appearances in that country. and this is just the beginning!” Show Department Update Every year, the Farouk Systems Show Department develops new and exciting show formats for hairdressers to experience. This year is no exception as the team pushes the envelope of success in the CHI® Alliance Business Classrooms, according to Lisa Marie. In this class, hair stylists learn the steps to becoming a “Million Dollar Hairdresser.” The class covers the essentials of personal marketing, selling success and reaching goals using these three key elements: ■ Attitude ■ Communication ■ Power Image What’s more, three new programs will be presented on stages across the country: ■ Color Imaging—an extensive imaging program ■ Color Biz—making dollars and sense of professional hair color ■ Signature Design—free-form color design techniques Lisa Marie encourages stylists to contact local distributors for information on these Farouk Systems-only show events featuring one of these three exceptional programs. Farouk shows pave the professional road to success. 66 Volume IV, Issue 15
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