CHI - Summer 2008 - (Page 8) LETTER FROM FAROUK ONE OF OUR PROUDEST ACHIEVEMENTS as a company is the success of our iconic CHI® iron. I call it iconic because it was the first tool for hairdressers that offered a safe way to thermally straighten hair, thanks to the technological advancements of ceramic, ionic and far-infrared technology. Today, we are proud of the fact that millions of hairdressers and salon customers around the world are devoted CHI® iron customers. In fact, I like to say that the CHI® iron is the “Coca-Cola” of irons—you don’t order a cola in a restaurant, you ask for a Coke! And when you want a state-of-the-art thermal iron, you ask for a CHI®. Unfortunately, with success comes challenges. Because of the popularity of our CHI® irons, it has come to our attention that certain unscrupulous individuals are trying to pass off counterfeit irons as authentic. These actions are completely unacceptable to this company, and to me personally, and I would like to assure every single CHI® customer that every possible measure is being taken to stop this counterfeiting activity. We are currently investing millions of dollars Farouk Shami, founder of Farouk Systems in legal investigations to track down and stop the perpetrators. For as long as I can remember, my dream has been Already, our efforts have resulted in the seizure of 4,500 counto tap into the rich reservoir of knowledge possessed terfeit irons in Canada, and many more investigations are under by the scientists at NASA. Now my dream has come way. I’m also pleased to announce that effective in just a few months, true! I am pleased to announce that Dr. Dennis Mormanufacturing of all of our tools will be consolidated right here rison has agreed to head up our R&D department here at Farouk Systems. Dr. Morrison served as a NASA at our headquarters in Houston. We believe that this gives us the senior scientist in bio-medical research & bio-techopportunity to monitor the authenticity of every iron shipped. nology for 32 years; he has authored or co-authored We guarantee all of our products, but we cannot guarantee 106 publications, has 14 patents and made 63 preproducts that are not authentic. That’s why counterfeiting hurts sentations at national and international scientific meeteveryone, but you can help. First and foremost, we can’t stress ings. He was the principal investigator for more than enough how important it is for you to buy your CHI® only from 210 different experiments on 15 space flights from authorized salons. These beauty professionals have obtained the 1974-2003. He has founded three companies involvproducts from authorized distributors who purchase them from ing nuclear decontamination, anti-corrosion coatus. Second, if you suspect, for any reason, or have any information ings and bio-medical applications. We are thrilled about unauthorized products, please contact us at 800-237-9175 or to welcome Dr. Morrison to our team and we know info@farouksystems.com that the resources that he brings to our company Together we can win the battle against counterfeiting! n will benefit stylists and their clients for years to come. AFarouk Shami Hairdresser Founder & Chairman Farouk Systems USA 8 Volume IV, Issue 15
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