CHI - Winter 2007 - (Page 61) Idol Winner Jordin Sparks often lends stylists her own CHI® flat iron if they are using another brand. the Infra Texture line of hair spray, shampoo and conditioner; Shine Infusion; Keratin Mist; and the CHI® flat iron and blow dryer. Seeing the results, many of the actors have been using the same products at home. Good products ensure that the style can be achieved and relied upon to stay fresh for long hours. Working on the set of a TV series is demanding, requiring up to 75 hours per week, according to Valdes. “But,” she declares happily, “it’s worth it!” What’s next for Betty? “I’ve signed a confidentiality agreement,” Valdes says cautiously, “but I can assure you this is going to be a really funny season!” STYLISTS’ CHOICES Each year, thousands of professional hairdressers vote, and each year, Farouk Systems Group is honored to win a Stylist Choice Award. This year, the honor tripled—professionals selected the CHI® Ceramic Flat Iron, CHI® Turbo Blow Dryer and BioSilk® Silk Therapy Conditioner as favorite flat iron, blow dryer and conditioner, respectively. “We are fortunate to win many ‘reader’s choice’-type awards,” comments Farouk Systems Group President Shauky Gulamani. “But Stylist Choice Awards are particularly meaningful because we’re a company of hairdressers for hairdressers. These are the people who use our products every day, all day long, so they are the very best judges of quality and performance.” Volume IV, Issue 13 61
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