CHI - Winter 2007 - (Page 8) LETTER FROM FAROUK I AM A HAIRDRESSER, as are most of the people who work for Farouk Systems Group. For us, and for all of the salon professionals that we know, when it comes to hair color, our clients are akin to canvases. We love to approach each client as artists—creating realistic, natural-looking, beautiful hues that bring out the very best in every person seated in our chairs. Farouk Shami, founder of Farouk Systems As artists, we often turn to nature for inspiration. We marvel at the sleek chestnut coat of a proud mare, the rich variation of colors in an autumn maple grove, and of course, the pure, pearly blonde tones of a child. We look at your hair and ask ourselves, “How would this look if the sun had lightened it naturally?” Then we think about the mare, the maple, the child, the sun, and we do our best to recreate these colors and effects in the salon. Because we’re hairdressers, we’re also obsessed with health when it comes to color. We are committed to developing products that are safe for the stylist and for the client, free of harmful additives and ingredients. In fact, Sunglitz—our original hair color product—was the very first ammonia-free lightener. No ammonia meant that for the first time, many clients could get beautiful highlights and other lightening services without damage or irritation. Sunglitz was so successful, it turned out to be the product that launched our company. Today, we’re proud to introduce a new and improved version of our Sunglitz Highlighting System. Like the originals, these formulas are free of harmful ammonia. And now they contain additional natural oils, silk proteins and emollients that heal hair, leaving it glossy, strong and brilliant. What’s more, we’ve addressed the “artistry” of the hair color equation by creating new tones that infuse hair with a healthy-looking boost of color and shine—colors sourced from the things in nature that we continuously turn to for inspiration. And we didn’t stop there. A new collection of color-friendly Sunglitz shampoos, conditioners and leave-in treatments are available at your salon to keep your color rich, vibrant and true long after you leave the salon. True artistry is enhanced by excellent tools, and we believe that the new Sunglitz will enhance the artistry of salon professionals worldwide. So be sure to ask your stylist about Sunglitz and your color, because don’t you think you deserve to be a work of art? n Farouk Shami Hairdresser Founder & Chairman Farouk Systems USA 8 Volume IV, Issue 13
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