First Chair - Spring 2008 Success Guide - (Page 8)

* first skills STYLE Red Hot! what clients want We asked Danny Lapointe, Artistic Director for Clairol Professional, about what’s hot for 2008. Here’s what he told us: n “Red is big this summer! Lindsay Lohan has even gone back to her natural red.” If your client is color-shy, Danny advises starting with a glossing service as a subtle introduction. “If you can get her excited about trying a low commitment of a demi color, chances are she will come back for more. It’s really important to give ﬁrsttimers a great experience so it doesn’t turn them off to future coloring. And if they love what you’ve done, you could have a client for life (or at least a long time!).” n Good deeds are also in vogue. (Just look at Angelina!) Clairol Professional is supporting Go Red for Women, the American Heart Association’s national campaign to wipe out heart disease, and Danny has created his own red technique called “Clockwise” to beneﬁt this cause. Check out the ﬁnal look (right) and ﬁnd info on Danny’s technique at www.clairolpro.com. Stylist Michelle Johnson of B. Rose Salon and Spa in Chicago’s trendy Southport neighborhood says customers are walking into the salon this season with a speciﬁc look in mind. What are they asking for? >Graduated forward cuts like Katie Holmes’ bob or Victoria Beckham’s angled crop >Really long locks or very short cuts—no mid-lengths >Solid, straight-across bangs that recall ’70s styles >Natural deep, rich brown shades >Vibrant auburn >Beige-y blonde blending for summer >Solid lines and solid colors with few mid-range tones Portfolio: Goldwell’s Contra Collection If you’ve never realized the importance of color in creating a style, just take a look at the role it plays in a new collection that combines classic styles with fantastical, cutting-edge hues. Goldwell’s two looks in its new collection play off elements from both The Golden Twenties and the Baroque period. The ﬁrst look, Newstalgia (left), reﬂects the Golden Twenties but adds a modern twist. Colors such as matte brown, gold, jade, neo-classical red and champagne blondes are luxurious yet artful, and all have plenty of shine and retro ﬂavor. The second look, Rockmantic (right), is androgynous, with contrasting light and dark cool tones. These styles take from the romantic Baroque era but merge with a rock ‘n roll esthetic to make it rebellious, young and hip. Colors used throughout include graphic grays, rich purples, rose violets, pastel silver and pearl blonde. Cull some inspiration from these creations, and decide how you’ll interpret these cut and color combos for your own clients! Portfolio: Who creates movie star glamour? Hairdressers on set and behind-thescenes! KMS California built upon the hard work set stylists do everyday with its new campaign and stylebook that chronicles the life of a young Hollywood actor and his castmates. Every day begins with hair, makeup, and wardrobe, before rehearsals can start. To get fully in character, styles like ﬁnger waves and pin curls help create a look and feel that mentally guide an actor. When the hard work is done, a wrap party ensues, of course. The actors dodge paparazzi and make their way into a hip nightclub to show off their individual styles as they dance the night away. Hollywood Glamour with KMS 8 MODERN SALON’S FIRSTCHAIR SPRING 2008 Learn more @ ﬁrstchair.com http://www.clairolpro.com http://firstchair.com

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First Chair - Spring 2008 Success Guide Contents First Word First View First Skills: Styles First Skills: Business First Skills: Design School of the Year 2008 Tools for Success First Tools First Products First Happenings

First Chair - Spring 2008 Success Guide

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