Modern Salon - January 2008 - (Page 18)

TCA Fast Processing Options: CONTRIBUTORS What will you do with your free time Lunch with friends ? “Orlando Pita, the most amazing session stylist I have ever seen. Ruth Roche, her work inspired me to enter NAHA and win. Vidal Sassoon, because I am Sassoon trained and his teachings hold a special place in my heart.” —Steve Elias WHO: Steve Elias, 2007 NAHA Winner in the texture category. ELIAS Formally trained at both Vidal Sassoon and Aveda, Elias has worked behind the chair and is currently branching out professionally, expanding into the world of editorial hair styling and runway work. WHAT: “Transformation On Trend” on page 90, an editorial offering created exclusively for MODERN. WHERE: Photographed at the Studios of Peter Z Jones in San Francisco. Using TCA, the original clear count the drops formula with the gold cap, in color and bleach services offers you many processing options. TCA works with or without heat and with all the color and bleach products you currently use. The faster processing option of TCA allows you FREE TIME to take more customers adding more to your service revenue. Whatever you decide to do with your FREE TIME, you can enjoy knowing that your clients color fadeout is virtually elminated and their hair is super conditioned. Phone your local distributor, ask your favorite sales rep, contact us direct for a FREE SAMPLE of TCA or visit our web-site to purchase your POWERTOOLS Power Pack. “Three hairdressers no longer with us: John Sahag, a true artist with a great eye and technical skills; Jon Guenter— his techniques revolutionized foil highlighting; and Gene Shacove, the inspiration for the film Shampoo.” —Maggie Mulhern WHO: Maggie Mulhern, beauty fashion and markets director for MODERN SALON. WHAT: Two MODERN highlights in this month’s issue: working with Shannon Lamm and Tammi Savic to produce the cover and reporting on page 56, on Wella’s International Trend Vision from Barcelona. “I felt like I was at the Olympics—the Olympics of hair,” she says. WHERE: Working in two favorite cities: at Roberto Lignesti’s SoHo photo studio in New York and covering the Wella event in Barcelona. WHAT’S NEXT: Looking ahead: “With a kickoff like this, how can it not be a great 2008?” MULHERN Dennis Bernard, Inc. www.DennisBernard.com info@DennisBernard.com tel 800.541.5456 l fax 732-308-9608 18 JANUARY 2008 www.modernsalon.com http://www.DennisBernard.com http://www.DennisBernard.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - January 2008

Modern Salon - January 2008 Contents Behind the Cover Notebook Contributors @Modernsalon.com New-Now-Next Modern Portfolio Modern Reports Color and Texture News and Trends Ask Beth Your Makeovers Ask the Experts The Verdict Doing Hair Transformation on Trend Modern Update The Goods Personal Style

Modern Salon - January 2008

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