Modern Salon - January 2009 - (Page 38)

NEW•NOW•NEXT Dear Professional, Like many of you, I’m ready for the fresh start that a new year always brings. But before diving into 2009, it may be helpful to look back at what worked, career- and business-wise in the previous year, and what could use a little revision. The Professional Beauty Association is a valuable resource for salons, spas, distributors and manufacturers interested in looking at new business tools and exploring educational and networking opportunities available in the upcoming year. It is no secret that 2008 presented some tough economic challenges, but we are lucky. We’re members of an exceptionally recession-proof business, and I am conﬁdent that our professional beauty industry will continue to prosper. In 2006, the salon industry recorded sales of over $37.5 billion.* You can achieve your piece of that pie and boost earning potential in 2009 by continuing to invest in your education and career. I invite you to take the ﬁrst step by attending the International Salon and Spa Expo 2009. International Salon and Spa Expo (ISSE) January 31–February 2, 2009 · Long Beach, CA The biggest beauty show on the West Coast, ISSE 2009 showcases the latest trends and products to help you build your business, and this year features an exciting lineup of contests, educators and exhibitors! If you buy your tickets online at probeauty.org/isse you’ll be entered to win a once-in-a-lifetime chance to participate in a hair and fashion photo shoot with PBA. At this year’s ISSE, world-class artists and educators will demonstrate their talents on the stages of the International Fashion Theater, Technical Theater, and Latino Fashion Theater, and you’ll ﬁnd complimentary courses in hair, nails, skin and business. Don’t miss performances by Kim V, Orlando Pita & T3 Micro, Karg + Blackwell, Charlie Price, the Rusk Artistic Team, Sassoon Academy and Yosh. At the ISSE, licensed massage therapists can get CE credits at the brand-new Wellness Education. Some of our exhibitors will be hosting performances and educational demonstrations on the show ﬂoor, including Sally Beauty Supply, BSG, Rusk, TIGI, Dermalogica, OPI, Matrix, Creative Nail, Belvedere and hundreds more. A full list of exhibitors and educational opportunities is available on the ISSE website. The ISSE is committed to creating a professional environment and offering attendees valuable educational opportunities, as well as a chance to meet quality manufacturers and learn more about their products. I hope you have a chance to put yourself, your business, and your education ﬁrst this January, even if you can’t make it to Long Beach to see us. Wishing you a wonderful and proﬁtable 2009 from the Professional Beauty Association! Serum of Youth ANTI-AGING In our new anti-aging column, MODERN brings you the latest on hair and skin products that have anti-aging benefits. This month’s focus: Joico’s Re:Nu line. Over time, aging hair can lose its shine and body, and can feel dry and coarse, mostly because of the depletion of lipids. Joico’s Re:Nu Age Defy collection replenishes those depleted lipids—ultimately restoring hair to a healthier, younger-looking state. “Most women need to have a healthy hair regime,” says Joico Celebrity Stylist George Papanikolas, “which they can achieve by using Re:Nu Age Defy products—especially if they color their hair.” The powerhouse blend of cashmere proteins, biomimetic ceramides, acai oil and orchid extract addresses the physical changes hair undergoes as a person ages, instead of only addressing damage done from thermal styling or environmental factors. In addition to the Re:Nual Serum, designed to slow the graying process and restore hair’s soft, silky, manageable texture, Age Defy includes products for softness and manageability, fullness and body, and styling and finishing—all of which fight the effects of aging, shield hair from thermal damage, and provide all-day, humidity-resistant control. Visit www.joico.com for more information on Re:Nu. —Alison Shipley This month, News Editor Jan Hillenmeyer talks about her favorite dryer. “I’ve used my T3 Tourmaline dryer every day for as long as I’ve had it,” says Hillenmeyer. “When this technology first hit the market, these dryers were mostly found backstage on the fashion runways. I’m not sure when I received my original T3, but it’s worked like a charm for years. The first time I used it, I could not believe how quickly it dried my usually hard-to-dry hair. In addition to speeding up my morning routine, the T3 is quiet, comfortable (never too hot) and dries hair without drying it out. I recommended it to my own hairdresser—she loves it, too. I pack the T3 every time I leave town and, just to be safe, I also have a T3 Evolution and a Featherweight as backups.” DRYING TO A “T” EDITOR’S PICK EXPERT ADVICE Chair of PBA Governing Council The Professional Beauty Association (PBA) is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. Led by industry volunteers, PBA offers: business tools · education · government advocacy · networking and more. Visit probeauty.org to learn more. *Figure from the Professional Beauty Association’s 2008 “A National Proﬁle of the Salon Industry” This month experts answer: “How can you help clients during the recession without sacrificing salon income?” Laurent D. of Privé Salon answers, “Utilize the referral program! Have stylists give out a few cards to their best clients to give to their friends. For every friend that comes in via the referral, the client who referred gets a free hair cut. This way, the salon is constantly getting new clients and the person referring is kept happy too.” Dennis Bernard Campanaro, president/CEO of Dennis Bernard, Inc, says, “Aggressively market your salon to your community, schools, organizations, etc. in your area for new clients. Bundling services for existing clients at a discount can help with cash flow. Put your heart into your retail program to close the gap on lost service profits.” Nelson Chan, celebrity stylist and owner of Nelson J in Beverly Hills, says, “What we do is send out e-mails offering discounted services for last-minute appointment spaces that are not filled. We usually get three to five calls each time these e-mails are sent. We still make a profit from these last-minute appointments, and we don’t have periods of inactivity.” —MM and AML COMBATING THE RECESSION 38 JANUARY 2009 www.modernsalon.com http://www.joico.com http://www.probeauty.org/isse http://www.probeauty.org http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - January 2009

Modern Salon - January 2009 Contents Behind the Cover Notebook Contributors Modersalon.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Modern Business Process Crowing Glory New Year. New Looks Urban Gypsy Crowning Glory New Year. New Looks Modern Hair Modern Education The Goods Personal Style

Modern Salon - January 2009

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