Modern Salon - January 2009 - (Page 74)

MODERN HAIR L’Oréal Professionnel and Warren Tricomi Salon hosted a press reception at New York City’s Plaza Hotel to introduce the company’s new Rubilane hair color technology along with its partnership with Warren Tricomi, the salon that features the L’Oréal Professionnel Flagship Haircolor Center. L’Oréal Professionnel Debuts Rubilane Belson Heats Up With New Line Belson is introducing Brazilian Heat from Mega Hot this month with six new styling The event, “Iconic Reds,” celebrated women famous for their red tresses—Lucille Ball, Rita Hayworth and Ann Margaret, to name a few. The Plaza’s Terrace Room was decorated in red and rose hues to reflect Rubilane’s six vibrant red shades. Joel Warren, co-owner of the salon with Edward Tricomi, was introduced as L’Oréal Professionnel Haircolor Ambassador. Tricomi devised a dramatic diva red for former American Idol contestant Sarah Mather, who modeled her new hair color while singing the Edith Piaf staple “La Vie in Rose.” Hitting salons in February, the patented color-intense, oxidative hair color molecule in Rubilane creates a wide range of new, long-lasting copper shades. The new colors will be available in Majirel’s Majirouge and LUO Color. For more information, visit www.lorealprofessionnel.com. tools in a Latin-inspired color scheme of pearlized white and bright orange accents. “This line is all about having fun without sacrificing performance,” says Ileana Moya, director of marketing for Belson Products. “It’s absolutely beautiful but it’s the innovative features that set the line apart.” The line offers two Brazilian Straight Irons and three Brazilian Curl Irons that feature the company’s Temp-Lock technology that eliminates accidental temperature changes and tourmaline-infused doubledip ceramic plates and barrels that heat to 450 degrees in less than a minute. The Brazilian Heat Dryer completes the line with a rheostat dial for variable heat and speed combinations, an ionic generator, cool shot, turbo boost buttons and an ergonomically designed handle grip. For more information on Brazilian Heat, visit www.belsonproducts.com. A wide range of coppery reds are presented at the press event introducing L’Oréal Professionnel’s new Rubilane technology. Edward Tricomi and Joel Warren of New York’s Warren Tricomi Salon are partnering with L’Oréal Professionnel to introduce Rubilane. This month Belson introduces Brazilian Heat, innovative styling appliances with a Latin flair. FREE UP SALON SPACE The Freestylist Free Floating Dryer Support System is an innovative attention-getter that allows salons to suspend blow dryers from the ceiling, saving space and creating a virtually weightless dryer that eases stylist fatigue. Celebrity stylist Kim Kimble who created Beyonce’s looks for the movie Dreamgirls, recently installed the system in her redesigned salon and found that the ergonomic features please both stylists and clients. “The Freestylist System is the ideal tool for managing the blow dryer,” says Kimble. “It takes the weight and strain off my wrist, arm and neck while simultaneously managing the cord so there are no tangles or safety concerns. Everyone reacts to the dryers—clients are mystified by how they are suspended from above and amused by how they turn on by themselves.” For more details on the Freestylist Dryer Support System, visit www.freestylist.com. Celebrity stylist Kim Kimble’s redesigned salon goes high-tech with the addition of the Freestylist Free Floating Dryer Support System. CLICK! 74 For more hair care news visit www.modernsalon.com and click on Hair Care. www.modernsalon.com JANUARY 2009 http://www.lorealprofessionnel.com http://www.belsonproducts.com http://www.freestylist.com http://www.modernsalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - January 2009

Modern Salon - January 2009 Contents Behind the Cover Notebook Contributors Modersalon.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Modern Business Process Crowing Glory New Year. New Looks Urban Gypsy Crowning Glory New Year. New Looks Modern Hair Modern Education The Goods Personal Style

Modern Salon - January 2009

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