Modern Salon - February 2008 - (Page 36)

NEW•NOW•NEXT Out of control clipper Your talent, our tools Unsurpassed in Quality, Innovation and Performance. The Ultimate in Form and Function. Pop princess Britney Spears made headlines when she walked into a California salon, snatched a pair of Wahl clippers off a stunned stylist’s station and shaved off her famous mane. Recently, Us magazine named the incident one of their top 10 “meltdowns of 2007,” complete with photos documenting the memorable mishap. And once again, Wahl’s Omega clippers were unintentionally thrust into the spotlight. “We were as stunned as anyone when she used the Wahl Omega Trimmer to cut off her hair,” said Jim Wahl, who heads the professional division of Wahl Clipper Corporation. “Not our recommended usage—we have a Balding Clipper in our 5-Star Line, which would have worked better. However, the Omega did a passable job, considering the circumstances.” —Laurel Smoke HOLLYWOOD WATCH Slant® Tweezer Award-winning, worldfamous precision. l rs used a Wah Britney Spea e mer to execut Omega Trim . in early 2007 a new look DO IT BETTER • Perfectly Aligned • Hand-Finished • Superior calibration for the most advanced performance. • Auto-Clave Friendly • Stainless Steel Point® Tweezer Speedy Tweeze™ Pointed Slant® Tweezer Wide Grip™ Tweezer In larger cities, many salons hold training nights during which new cuts and color designs are introduced. The public is invited to model at these events in exchange for free services or a nominal fee. Yet few salons in small towns take advantage of this marketing strategy because of the perceived issue of expense. The truth is there’s no better program for attracting new clients while at the same time improving employee skills at little or no cost. Ask a vendor to participate and the products are automatically covered; some may even add product sampling to the mix. To begin planning, target your market. For example, to bring college-age women into the salon, go where they do—campus bookstores, the mall, etc. If you’re on a budget, pass out photocopied flyers or advertise in the school newspaper. Better yet, tap into your best resource— existing clients. Appeal to the daughters of clients by issuing an invitation to them—and their friends—to an in-salon soirée. Then prepare an evening of fun. Make sample-sized products available for giveaway and provide entertainment geared to your guests’ interests. From poetry or tarot card readings to DJs spinning ’50s vinyl, devise a party plan to not only train your staff and reap new business, but also to connect with clients who’ll talk you up for months. —Victoria Wurdinger Fair Trade Tweezerman Professional fine quality tools are carried by the finest distributors: • The Industry Source • State B/S • Boston B/S • Peel’s Salon Services • Emiliani Enterprises RDA • Schoeneman • Nancy’s Beauty Warehouse • RG Shakour • Cameo Beauty • Beauty Alliance • Paramount Armstrong McCall • Barbara’s B/S • Beauty First • LaBelle, Georgia • Beauty Brands • Malys West Malys Midwest • Columbia • Gables • Northwest B/S • Spa Equip Group • R Stafford, Colorado 1-800-645-3340 • tweezermanprofessional.com DID YOU KNOW? 36 FEBRUARY 2008 U.S. News & World Report recently named hair stylist/cosmetologist among its “Best Careers 2008.” The chosen careers offer strong outlooks and high job satisfaction in a changing economy. For more information go to usnews.com/articles/business/best-careers for more. www.modernsalon.com http://tweezermanprofessional.com http://usnews.com/articles/business/best-careers http://tweezermanprofessional.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - February 2008

Modern Salon - February 2008 Contents Behind the Cover Notebook Beauty Matters Contributors @ModernSalon.com New-Now-Next Modern Portfolio Modern Reports As the Experts Choose Beauty Build It, Then What...? Toolbox: Shopping Sharp Star Power Runway Reality Haute Chocolate Modern Update The Goods Personal Style

Modern Salon - February 2008

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