Modern Salon - February 2008 - (Page 44)

All You Need To Restor Your Client’s Hair Is In This Little Pink Bottle! ® NEW•NOW•NEXT ALL-AMERICAN FASHION STYLE re There Atutes ubsti ! No S estor For R ® L’Oréal Professionnel and artistic partner Recine paired up with fashion designer Zac Posen at New York Fashion Week for the Spring 2008 collection. Hair design drew from a wealth of lofty inspiration taken straight from Americana including: wheat fields of the Great Plains, spare Shaker style, wide open sky and the movie Days of Heaven. Close to the head and tightly crimped—from roots to ends—with texture and finished with glaze, the modern buns provided the perfect toppers for Posen’s sleek and fashionsavvy silhouettes. —MM Instant Results Guaran teed! A modern bun dominates the fashion forecast for Spring 2008. Photo: Dan Lecca Backstage, Recine creates a crimped look at the Zac Posen show. Photo: Gerardo Somoza TOP TREATMENT With the first application, Restor will ® PEDICURE PAMPERING Want to wow your pedicure clients this spring? Check out this special service, recently featured in MODERN’s sister publication, Renew, the magazine for spa professionals. —Melissa Hill What: Beach Buff Pedicure Where: Bell Tower Salon-Medi Spa-Store Why it was created: Although Bell • Stop or reduce excessive • • • • • • in Wyomissing, Pennsylvania hair loss Thicken thinning hair Strengthens, silkens and shines dry, brittle hair Restore faded hair color to it’s true color Stop all hair breakage Encourage hair growth Correct problems not listed, see our web site for more info Ask your distributor or call: BUTY-WAVE PRODUCTS CO., INC. 7323 Beverly Blvd., Los Angeles, CA 90036 Phone: (323) 936-2191 • Fax: (323) 936-2925 E-mail: buty-wave@sbcglobal.net (888) 251-0900 • www.buty-wave.com ©2006 Buty-Wave Products Co., Inc. RESTOR® is a registered trade mark of Buty-Wave Products Co., Inc. Tower’s menu offered several pedicures, there were guests with severely dry, calloused feet that wanted results without a 90-minute service. Details: The treatment starts with alphahydroxy Sea Scrub to physically and chemically exfoliate rough soles. It is followed by a second Sea Salt Glow to polish and condition skin, then Massage Silk, an oil-free massage formula to smooth. Cucumber Heel Therapy is applied as a finishing touch, to heal dry, cracked skin. All products by CND. Challenges: The marketing staff came up with the pedicure only months after redesigning and printing their service menu, so they marketed it directly to clients by suggesting it as a gift for Mother’s Day during the gift card rush, recommending it to guests for their next pedicure service and announcing it on the salon’s on-hold recording. Results: The pedicure was launched in May 2007. Nail services have increased 12.5 percent from the previous year, while retail sales have increased 62 percent from the previous year. Visit www.renewprofessional.com for more information on renew. 44 Since 1939 FEBRUARY 2008 www.modernsalon.com http://www.buty-wave.com http://www.buty-wave.com http://www.renewprofessional.com http://www.modernsalon.com

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Modern Salon - February 2008 Contents Behind the Cover Notebook Beauty Matters Contributors @ModernSalon.com New-Now-Next Modern Portfolio Modern Reports As the Experts Choose Beauty Build It, Then What...? Toolbox: Shopping Sharp Star Power Runway Reality Haute Chocolate Modern Update The Goods Personal Style

Modern Salon - February 2008

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