Modern Salon - February 2008 - (Page 82)

By Alicia Marantz Liotta recognizable,” explains Jim Morrison, n our celebrity-obsessed president and CEO of Sexy Hair. culture, it is all too often that a “I think Kat is a great example of client walks into the salon the next generation of Hollywood with an image and says, “I femininity,” comments O’Rourke. want to look like this.” Real women Cover girl McPhee is no stranger aspire to the looks and lifestyles of their favorite celebrities. to the spotlight. She’s been singing The obsession began when and acting since she was a child, supermodel covers of fashion and with her runner-up title on magazines were replaced with American Idol, she became a face Hollywood’s hottest stars calling out recognized by America. from the newsstands. McPhee has just wrapped the As image-makers, the professional Adam Sandler-Happy Madison August, production I Know What Boys Like, beauty industry has embraced the ue out in ys Like, d kward w What Bo y, teaches an aw te is set to star in Twist of Fate celebrity culture. Stylists perform magic no medy I K posi Bunn Playboy ctures’ co out the op scheduled to film next year, on the hair of celebrities, getting them olumbia Pi elley Darlington, a arine McPhee, ab the inside. In C on as Sh g Kath is what’s c.) Anna Faris rity girls, includin and is returning to the studio ready for the red carpet, creating the really like a Pictures Industries, In soro hat boys group of arn that w SMPSP; 2007 Columbi to begin work on her looks on television shows and in movies, only to le don, sex— e Gor Melinda Su second album. making sure their hair is perfect for (Photo by And as far as Sexy Hair goes, photo shoots and setting trends for the have to do your best.” Morrison says, “Katharine has been great for rest of the world to follow. Manufacturers like Sexy Hair are us. We’ve had an increase in visibility and They also work their hardest to rewe’re in the middle of our best year ever. We create these looks for the clients that covet jumping on board the celeb ship as well, them. But according to Sexy Hair Founder aligning with celebrities to give a recognizable know that our partnership with her played a role in all of that.” Michael O’Rourke, “No one can look exactly face to their product. The company attached O’Rourke created a sexy but softened loose like a particular celebrity. The point is you try rising star Katharine McPhee to their brand down style for McPhee’s cover look with a your very best to simulate a certain look, last year. barrel-curl set and classic comb-out. working with the individual client’s particular “We really wanted to find someone that Punctuated with smoldering eyes and red-red features and type of hair. There are times personified Sexy Hair and Katharine does lips, the look is right for Valentine’s Day 2008. when the request is totally ridiculous, but you that. She’s sexy, fresh, fun, young and 82 FEBRUARY 2008 I www.modernsalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - February 2008

Modern Salon - February 2008 Contents Behind the Cover Notebook Beauty Matters Contributors @ModernSalon.com New-Now-Next Modern Portfolio Modern Reports As the Experts Choose Beauty Build It, Then What...? Toolbox: Shopping Sharp Star Power Runway Reality Haute Chocolate Modern Update The Goods Personal Style

Modern Salon - February 2008

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