Modern Salon - February 2008 - (Page 94)

MODERN HAIR CARE L’Oréal Professionnel, Fred Segal Beauty and Smashbox Cosmetics hosted this year’s Annual Designer and Artists Dinner at Beverly Hills’ Mr. Chow restaurant to launch LA Fashion Week. The event was attended by celebrities including Nicky Hilton and Jaime Pressly and fashion designers Randolph Duke, Whitley Kros and Petro Zillia for whose collections L’Oréal Professionnel provided its new Texture Expert luxury styling line. Stylist Paul DeArmas, creative director for Fred Segal Beauty, created hair styles ranging from simple chignons to an “explosion” of texture to enhance each designer’s collection. Styles were finished with Texture Expert Infinium for hold and control. LP Launches LA Fashion Week Elegant chignons were picture perfect at the Randolph Duke show. Fred Segal Beauty stylists prepare a model for the Whitley Kros show. Photos by wireimage.com REDKEN SPONSORS FASHION UNIVERSITY Redken partnered with Teen Vogue magazine as the hair care sponsor for the magazine’s second annual Fashion University, a threeday program focusing on the business of fashion. Of the more than 1,400 applicants from among Teen Vogue readers, 532 were accepted into the program that featured seminars by Vera Wang, Cynthia Rowley, Tim Gunn and other fashion leaders. Redken’s Global Artistic Director of Color Kris Sorbie and New York salon owner Rodney Cutler appeared on stage with a styling team to create runway looks and to discuss hairdressing careers. ADD SOME SPRING TO WINTER HAIR Graham Webb’s “Kiss Winter-Worn Hair Goodbye” promotion was designed to revive winter hair with the company’s Silk Repair line, containing a patented formula of hydrolyzed silk proteins that binds to strands to add intense moisture to the hair shaft. Silk Repair is a hydrating, protein-infused hair care collection that strengthens, moisturizes and repairs dry, damaged, over-processed and chemically treated hair. The winter promotion includes Silk Repair Super Silk shampoo and Pure Gold conditioner along with a free Silk Protein Leave-in Conditioner for a retail price of $29.90. For more information, visit www.grahamwebb.com. Rodney Cutler and Kris Sorbie represented Redken as the hair care sponsor for Teen Vogue’s Fashion University. Alterna Shiners On-set Favorites Yolanda Johnson, on-set hair designer for both CW’s America’s Next Top Model and VH1’s Celebrity Fit Club, lists Alterna’s Caviar Polishing Serum and Hemp Spray Shine as must-haves to create styles that hold up to the harsh lighting and rigors of the sets. “The hair not only looks great, but is healthier,” says Johnson, adding that she considers the products an absolute necessity in preparing for each show. Graham Webb’s “Kiss Winter-Worn Hair Goodbye” offers a selection of super-hydrating Silk Repair hair care products. Alterna’s Caviar Polishing Serum and Hemp Spray Shine are essentials on the set of America’s Next Top Model and Celebrity Fit Club. 94 FEBRUARY 2008 www.modernsalon.com http://wireimage.com http://www.grahamwebb.com http://www.modernsalon.com

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Modern Salon - February 2008 Contents Behind the Cover Notebook Beauty Matters Contributors @ModernSalon.com New-Now-Next Modern Portfolio Modern Reports As the Experts Choose Beauty Build It, Then What...? Toolbox: Shopping Sharp Star Power Runway Reality Haute Chocolate Modern Update The Goods Personal Style

Modern Salon - February 2008

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