Modern Salon - February 2009 - (Page 32) NEW•NOW•NEXT Straight This Way TREND Straighten clients’ locks with skill to keep your appointment book filled. Below is advice from Melka Davis, senior manager marketing communication of Mizani; Marcia Teixeira, founder of Marcia senior product planning and communications manager; and Fernando Romero, founder of Bio Ionic, to keep you up-to-date on the latest innovations. —MV WHAT’S NEW? Davis: New for 2009 are the Thermasmooth Shampoo and Conditioner. Both are non-chemical thermal Teixeira Brazilian Keratin Treatment; Barbara A. Foster, Avlon smoothing systems for clients requiring temporary straightening. makes dry, frizzy, over-processed, color-treated—even virgin hair—shiny, healthy-looking, frizz-free and more manageable. The salon service lasts from two to four months, depending on the individual’s hair texture and at-home maintenance routine. Foster: Avlon’s latest innovation, the FiberGuard “Bridge” because it allows stylists to relax and permanently color hair on the same day (instead of waiting the typical two weeks) without sacrificing the health of the client’s hair. Romero: Bio Ionic’s newest straightening treatment, KeraSmooth AntiFrizz Treatment delivers sleek, shiny, smooth hair in one 45-minute step. It is a demi-permanent straightener and treatment, a dual-purpose service. WHAT’S NEXT? Davis: Nourishing support products, Bridge Conditioning Serum, is called the Teixeira: Marcia Teixeira Brazilian Keratin Treatment conditioning styling aids and ecofriendly hair care are elements of the next generation in beauty and innovation. Teixeira: The Chocolate Extreme DeFrizzing Treatment from Brazilian Keratin Treatment provides a full-line of specially designed home-care products to help maintain hair health between Brazilian Keratin Treatment services. Foster: In the future, Avlon will introduce straightening systems that exceed the performance of those currently in the marketplace. 32 FEBRUARY 2009 www.modernsalon.com http://www.buty-wave.com http://www.buty-wave.com http://www.modernsalon.com
Table of Contents Feed for the Digital Edition of Modern Salon - February 2009 Modern Salon - February 2009 Contents Behind the Cover Notebook Contributors Modernsalon.com New - Now - Next Hollywood Connection Modern Portfolio Modern Reports Modern Business Ask the Experts Process Prism Some Like It Hot Modern News The Goods Personal Style Modern Salon - February 2009 Modern Salon - February 2009 - Modern Salon - February 2009 (Page Cover1) Modern Salon - February 2009 - Modern Salon - February 2009 (Page Cover2) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 1) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 2) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 3) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 4) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 5) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 6) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 7) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 8) Modern Salon - February 2009 - Modern Salon - February 2009 (Page 9) Modern Salon - February 2009 - Contents (Page 10) Modern Salon - February 2009 - Contents (Page 11) Modern Salon - February 2009 - Contents (Page 12) Modern Salon - February 2009 - Contents (Page 13) Modern Salon - February 2009 - Contents (Page 14) Modern Salon - February 2009 - Contents (Page 15) Modern Salon - February 2009 - Contents (Page 16) Modern Salon - February 2009 - Contents (Page 17) Modern Salon - February 2009 - Behind the Cover (Page 18) Modern Salon - February 2009 - Behind the Cover (Page 19) Modern Salon - February 2009 - Behind the Cover (Page 20) Modern Salon - February 2009 - Behind the Cover (Page 21) Modern Salon - February 2009 - Notebook (Page 22) Modern Salon - February 2009 - Notebook (Page 23) Modern Salon - February 2009 - Contributors (Page 24) Modern Salon - February 2009 - Contributors (Page 25) Modern Salon - February 2009 - Modernsalon.com (Page 26) Modern Salon - February 2009 - Modernsalon.com (Page 27) Modern Salon - February 2009 - New - Now - Next (Page 28) Modern Salon - February 2009 - New - Now - Next (Page 29) Modern Salon - February 2009 - New - Now - Next (Page 30) Modern Salon - February 2009 - New - Now - Next (Page 31) Modern Salon - February 2009 - New - Now - Next (Page 32) Modern Salon - February 2009 - New - Now - Next (Page 33) Modern Salon - February 2009 - New - Now - Next (Page 34) Modern Salon - February 2009 - New - Now - Next (Page 35) Modern Salon - February 2009 - Hollywood Connection (Page 36) Modern Salon - February 2009 - Hollywood Connection (Page 37) Modern Salon - February 2009 - Modern Portfolio (Page 38) Modern Salon - February 2009 - Modern Portfolio (Page 39) Modern Salon - February 2009 - Modern Reports (Page 40) Modern Salon - February 2009 - Modern Reports (Page 41) Modern Salon - February 2009 - Modern Reports (Page 42) Modern Salon - February 2009 - Modern Reports (Page 43) Modern Salon - February 2009 - Modern Reports (Page 44) Modern Salon - February 2009 - Modern Reports (Page 45) Modern Salon - February 2009 - Modern Business (Page 46) Modern Salon - February 2009 - Modern Business (Page 47) Modern Salon - February 2009 - Ask the Experts (Page 48) Modern Salon - February 2009 - Ask the Experts (Page 49) Modern Salon - February 2009 - Process (Page 50) Modern Salon - February 2009 - Process (Page 51) Modern Salon - February 2009 - Process (Page 52) Modern Salon - February 2009 - Process (Page 53) Modern Salon - February 2009 - Prism (Page 54) Modern Salon - February 2009 - Prism (Page 55) Modern Salon - February 2009 - Prism (Page 56) Modern Salon - February 2009 - Prism (Page 57) Modern Salon - February 2009 - Some Like It Hot (Page 58) Modern Salon - February 2009 - Some Like It Hot (Page 59) Modern Salon - February 2009 - Modern News (Page 60) Modern Salon - February 2009 - Modern News (Page 61) Modern Salon - February 2009 - Modern News (Page 62) Modern Salon - February 2009 - Modern News (Page 63) Modern Salon - February 2009 - The Goods (Page 64) Modern Salon - February 2009 - The Goods (Page 65) Modern Salon - February 2009 - The Goods (Page 66) Modern Salon - February 2009 - The Goods (Page 67) Modern Salon - February 2009 - The Goods (Page 68) Modern Salon - February 2009 - The Goods (Page 69) Modern Salon - February 2009 - The Goods (Page 70) Modern Salon - February 2009 - The Goods (Page 71) Modern Salon - February 2009 - Personal Style (Page 72) Modern Salon - February 2009 - Personal Style (Page Cover3) Modern Salon - February 2009 - Personal Style (Page Cover4) Modern Salon - February 2009 - Personal Style (Page M1) Modern Salon - February 2009 - Personal Style (Page M2) Modern Salon - February 2009 - Personal Style (Page M3) Modern Salon - February 2009 - Personal Style (Page M4) Modern Salon - February 2009 - Personal Style (Page M5) Modern Salon - February 2009 - Personal Style (Page M6) Modern Salon - February 2009 - Personal Style (Page M7) Modern Salon - February 2009 - Personal Style (Page M8)
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