Modern Salon - February 2009 - (Page 36)

ADVERTISER BONUS Hollywood Connection How your favorite companies promote their celeb status. KMS California Makeover Spray In best-selling author Whitney Casey’s new book, THE MAN PLAN: Drive Men Wild-Not Away, Casey reveals men’s top turn-offs, including stinky hair. Casey suggests KMS California Makeover Spray to absorb oil, neutralize odor and provide maximum grip. JCPenney’s “Red Carpet” Collection Matrix Artistic Designer Edwin Fontanez headed the hair styling team charged with creating the 2009 Trend collection for JCPenney salons. Fontanez says his goal for the 2009 Trend was to create wearable versions of styles sported by Hollywood’s high-proﬁle stars. Pravana Lights Up Broadway For the tour of Spring Awakening, winner of eight Tony awards, Kevin Maybee worked hair magic using products from Pravana Naturceuticals. “The products produce shiny, manageable hair that can stand up to extensive heat and styling,” he says. Clairol Professional Colorists Rona O’Connor and Jennifer J. teamed up with Clairol Professional to support Go Red For Women by creating dual usage techniques to kick off the True Color From the Heart contest. Colorists can makeover clients by recreating the red, brunette or blonde technique created by Rona and Jennifer, available online at Clairolpro.com. America’s Beauty Show At America’s Beauty Show, March 28-30 in Chicago, everyone will be there to see and be seen. Here are just a few of the luminaries to check out: Jan Arnold, Nick Arrojo, Jo Blackwell-Preston, Clodagh, Michael Crispel, Robert Cromeans, Anita Gutierrez, Frederic Holzberger, Mary Beth Janssen, Gina Khan, Kim Kimble, Stephanie Kocielski, Danny Lapointe, Anthony Mascolo, Irene Meikle, Angus Mitchell, Orlando Pita, Horst Rechelbacher, David Stanko and Kim Vo. Rusk “I want to marry my Speed Freak hair dryer and won’t go anywhere without it!” says 90210’s Jennie Garth. Incredibly fast and gentle, Speed Freak emits far-infrared heat and negative ions to reduce hair’s drying time. Its lightweight, ergonometric design is perfect for heavy-duty use by salon professionals. Enjoy Hair stylist and color specialist Romi Cortier adds thickness to CSI NY’s Anna Belknap with Enjoy Volumizing Shampoo and Conditioner. He counteracts ironwork with Enjoy Intensive Reconstructing Spray cocktailed with Enjoy Hair Mask to help replenish moisture and instill strength to her locks. Joico Joico lent a hand as the exclusive beauty sponsor at the pre-holiday Amazing Race Finale Viewing Party and Toy Drive held at the Sunset Trocadero Lounge. Organized by Reality Cares and hosted by Kynt and Vyxsin of Amazing Race Season 12 fame, guests contributed nearly 300 toys for the Los Angeles Children’s Hospital. Keeping with the holiday spirit, Joico supplied special-edition K-PAK Holiday Trios for guests. Sam Villa When creating hair backstage at New York Fashion Week, the Redken team used the new Sam Villa Signature Series Combs. The perfect parts at Abaete, the sleek smooth hair at Gottex and the natural volume at Tory Burch were all created with Sam Villa Signature Series Combs. Photo: Luis Alvarez for 2009 America’s Beauty Show Product Club Product Club offers the largest selection of foil, gloves, caps, brushes, timers, scales and more. Some of the A-list salons that choose Product Club are: Cutler Salons in NYC & Miami, Patrick McIvor color studio and Studio 2 in Pennsylvania and Teddie Kossof Hair Designers in Chicago. Aveda Allen Ruiz, 2007 NAHA Hairstylist of the Year and Aveda Guest Artist, styled Leighton Meester of Gossip Girl at New York Fashion Week. Ruiz achieved this relaxed and playful updo with a backcombed side-chignon bolstered with Aveda Volumizing Tonic. He then created loose wisps for a fun, sophisticated look. Aveda Air Control Hair Spray was the perfect ﬁnish. Photo: Jon Gurinsky Spencer Forrest Find XFusion in the make-up bags of stylists to stars including Jennifer Lopez, Pamela Anderson, Fergie, and many more. The organic ﬁbers bond to hair through static electricity covering up thinning, and can be used as a ﬁller between color treatments, applied to enhance the natural look of extensions and as a quick ﬁx to cover graying areas. Farouk Farouk products are used all over Hollywood. Vanessa Williams adores Farouk curling irons and Michael Urie loves CHI Infra Gel, which is always used on the set of Ugly Betty. TIGI At The Eagle Triple XXXmas music festival in Texas, TIGI set up a mini backstage salon and TONI&GUY/TIGI Art Directors Lati Domi and Austin Finley cut and styled band members’ hair. The TIGI Colour team was there to give them ROCKIN Color! The bands were gifted with goody bags with the new Rockaholic products. Hair U Wear Eva Longoria turns to stylist Ken Paves, co-creator of hairdo Clip-In Extensions, when in need of effortless, glamorous hair. When the star called upon Paves to create 10 styles for 10 outﬁts, he accepted the challenge; “I wanted to show the versatility of short hair and how old Hollywood still inﬂuences glamor today.” OPI The stars of Gossip Girl turn to OPI for the latest in nail color. “On set, nail polish is the ﬁnal step in the make-up process,” says Amy Tagliamonti, make-up artist on Gossip Girl. “The right shade of nail polish helps complete the characters’ looks, and all are fantastic enough to wear on and off camera.” Helen Of Troy Jennifer Johnson, celebrity hair guru, dishes on how she keeps TV’s Gossip Girl stars looking hot with Hot Tools styling appliances: “To give Blake her waves, I start with a Hot Tools 1-inch Ceramic Curling Iron. I take random pieces of hair and wrap around the iron—that’s the key—wrap hair around the iron, not the other way around. I then run my ﬁngers through it to soften the curl.” 36 FEBRUARY 2009 www.modernsalon.com http://www.Clairolpro.com http://www.modernsalon.com

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Modern Salon - February 2009 Contents Behind the Cover Notebook Contributors Modernsalon.com New - Now - Next Hollywood Connection Modern Portfolio Modern Reports Modern Business Ask the Experts Process Prism Some Like It Hot Modern News The Goods Personal Style

Modern Salon - February 2009

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