Modern Salon - March 2008 - (Page 20)

BEHIND THE COVER Road Show To create the images for his spring fashion story for this issue, Luis Alvarez, hairdresser-photographer and vice president of creative and education at Aquage, gathered his personal and professional families and hit the road. We’ll let the always-articulate Alvarez explain: “I call the story ‘Metropolis’ since I believe that major cities provide so much inspiration to fuel the creative spirit within all artists and that they are the best places for us to truly connect and collaborate. “We first shot in Paris, the city that represents antiquity and a place where you truly feel the weight of history upon you. I was there to receive an award from Intercoiffure [its Knight Award of the Ordre de la Chevalerie], so it was a great opportunity to begin there. “We shot on the Pont Alexandre III, from where you see Les Invalides, where Napoleon is buried; at Place des Vosges by Victor Hugo’s house, built in 1764; at the Jardin du Palais-Royal [Cardinal Richelieu’s formal garden] and at the city’s oldest metro entrance, Porte Dauphine. “The second part of the story was shot in New York, where I feel most alive. It is such an exciting city; I feel it best represents modernism. We shot on the Brooklyn Bridge, my favorite bridge in the world, in several locations on Wall Street and on Park Avenue. “It was a wild and crazy shoot in New York. I have so much history there: My first step onto the U.S. in 1970; my first hair show in 1978; my first photo shoot in 1979.” Among his roving band were wife and make-up artist Wanda, longtime colleague Don Wismer to handle production and, in New York, daughter Monroe as the model. We at MODERN think their work is absolutely stunning. —Maggie Mulhern Only three styling products: Aquage’s Finishing Spray, Working Spray and Beyond Shine—formed the foundation for the Paris and New York Looks. Family a daughte ffair: Alvarez prep r and mo s del Monro the hair of e. 20 MARCH 2008 www.modernsalon.com http://www.aerialcompany.com http://www.armstrongmccall.com http://www.artistchoice.ca http://www.beachesbeauty.com http://www.eastcoastsalon.com http://www.emiliani.com http://www.malys.com http://www.masello.com http://www.salonservicesnw.com http://www.schoeneman.com http://www.statebeauty.com http://www.sweisinc.com http://www.westcoastbeauty.com http://www.jessicasimpsonhair.com http://www.jessicasimpsonhair.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - March 2008

Modern Salon - March 2008 Contents Behind the Cover Notebook @ModernSalon.com Contributors Your Turn New-Now-Next Modern Portfolio Modern Reports Ask the Experts Choose Beauty In Full Bloom Color Fact Pack The Facts: Fact Pack Hair Color Business: Great Growth The Future of Color Case Study: Bad Hair Gone Good Professional Profile The List Metropolis Pleated Color Modern Update The Goods Personal Style

Modern Salon - March 2008

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