Modern Salon - March 2008 - (Page 46)

NEW•NOW•NEXT LOOK GOOD. DO GOOD. Style, straighten, smooth and add shine to hair with the advanced silicon coated floating tourmaline plates; designed to automatically adjust to any hair texture. DO IT BETTER FOLLOW THAT TREND Ten percent of net proceeds will benefit the You bring in educators to teach the hottest trends to your staffers, who then pass along the latest hair fashion twists to their clients. But how successful is your salon at reeling in the high-power influencers—the clients most likely to be first at trying out that latest hair cut or color technique? To position your salon as the place to go for edgy looks, devise a plan. First, group brainstorm: jot down the names of the most fashion-forward women in your area. Then narrow the field to those you could reasonably attract. You might include Starbucks’ employees, local newscasters, artists and socialites—a wide range of women who would be comfortable altogether in one place. Next, plan an evening event at the salon and invite everyone on the list. Solicit the help of a local beauty editor for theme suggestions that will also serve to strengthen your business’ image in the community, such as a charity fundraiser or health seminar. At the function, cue staffers to fan out, offering their cut, color or style services to the guests—on the spot. Consider presenting fashion demonstrations—the latest in wig wear or hair extensions, for example. Or for a fun surprise, throw a party for the trendiest men in the neighborhood. Finally, follow through at every level of salon operation—retail display, product sampling and in-house promotions—to establish your salon as the most fashion-savvy in town.—Victoria Wurdinger His Brilliant Career IN TRIBUTE Alexandre de Paris, the original hairdresser to the stars For a distributor near you: 1.888.hairart www.hairartproducts.com Another quality product from TM © 2008 HairArt. All Rights Reserved. Less than 1% defect rate. and creator of haute coiffure, died recently at the age of 85. Over the course of an illustrious career, the premiere Parisian designer—who achieved worldwide fame— coiffed the hair of such high-profile clients as Princess Grace, Elizabeth Taylor, Sophia Loren, the Duchess of Windsor, Greta Garbo, Maria Callas and Lauren Bacall, among others. Alexandre built his reputation on ingeniously-crafted hair cuts, unparalleled updos and precision chignons. Two of his most memorable renderings were a diamond-accented coif for Jacqueline Kennedy’s inaugural ball look and the elaborate “artichoke” Elizabeth Taylor wore in the 1963 film, Cleopatra. In the late 1980s, MODERN’s Mary Atherton met Alexandre in his Paris salon and at his invitation the following day, slipped backstage at a fashion show to see Alexandre de Paris achieved fame with breathtaking hair and world-famous clients. him work. “He was surrounded by skyscraper models,” she says of Alexandre’s compact frame set against the backdrop of six-foot-plus beauties. What she recalls most about the spectacle that day is the deliberation and focus of the artist. “I can’t remember the fashion designer but I remember the intricate, breathtaking swirls of Alexandre’s coifs,” she says. Alexandre credited his enormous success to the ability to match a woman’s personality to her hair. He opened his first Paris salon in 1952 with the Carita sisters on Rue du Faubourg Saint-Honore. In 1957 he set up shop a few doors down with the introduction of his solelyowned Alexandre and in 1982 established Alexandre de Paris at its current address on Avenue Matignon. During his lifetime, he received countless professional awards and served as president of the prestigious Intercoiffure organization for 15 years.—MM 46 MARCH 2008 www.modernsalon.com http://www.hairartproducts.com http://www.hairartproducts.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - March 2008

Modern Salon - March 2008 Contents Behind the Cover Notebook @ModernSalon.com Contributors Your Turn New-Now-Next Modern Portfolio Modern Reports Ask the Experts Choose Beauty In Full Bloom Color Fact Pack The Facts: Fact Pack Hair Color Business: Great Growth The Future of Color Case Study: Bad Hair Gone Good Professional Profile The List Metropolis Pleated Color Modern Update The Goods Personal Style

Modern Salon - March 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.