Modern Salon - March 2008 - (Page 92)

Fact NEWS & STATS Pack COLOR By Victoria Wurdinger RED EXTINCTION ALERT! Every Capitol Hill congresswoman knows wear red and get noticed in a sea of navy suits. The same goes for stepping out at a super-swank party wearing red in sea of little black cocktail dresses. The divining principle: Red stands out in a crowd. Red will become even more noticeable if scientists’ predictions come true and natural redheads disappear from the planet. According to a September 2007 issue of National Geographic, redheads are becoming rarer and could become extinct—some experts say the last redhead could be born by 2060. The reason: Red has long been the rarest hair color in humans because it’s the result of a mutation that occurred only in a small population of Celts many thousands of years ago. Today, birthrates among their ancestors are low. No wonder reds are in demand for spring, most notably in new red-brown tones. According to David Stanko, a hair color consultant to Redken 5th Avenue, NYC, and working salon colorist, red is the longest length of visible light and therefore the easiest to see. Putting physics aside, red hair color can seem to fade faster than other tones thanks to the same reason red stands out: Shifts in the color (aka, fadeage) are more noticeable to the eye. To fight the four causes of red color change—environmental aggressors, hot water attack, color-altering minerals and poor cuticle condition—address each factor, says Stanko. Or, try a one-suits-all solution in the form of a color extender or protector. Hair by Richard Thompson for Mahogany: photography by Roberto Ligresti. How much, how long • • • • • • • • • • • The average number of hairs on your head: 100,000 Redheads have 90,000 hairs Brunettes have 110,000 Blondes have 140,000 Hair on the head grows about 5/8 of an inch per month. The lifespan of a hair is two to seven years. Hair’s average diameter is 0.1 millimeters. Hair’s weight-holding capacity is 100 grams. At any given time, 90% of the scalp hair is growing while 10% is resting. Normal hair loss is 100 strands per day. Hair grows faster in summer, slower in winter. COLOR: TRUE FACTS • Black is the most common hair color in the world, followed by brunette. • Almost everyone who is 75 years of age or older has gray hair. • Gray is an optical illusion created from intermixed white and dark hair. • Natural blondes usually turn “white” instead of gray. They represent two percent of the world. 92 PROCESS/MARCH 2008 • Natural redheads are also far more likely to end up white than gray. A genetic mutation, they represent the rarest natural color. • According to a 1996 study reported in the British Medical Journal, smokers are four times more likely to experience premature graying than non-smokers. • The first known school for hairdressing in the United States was established in Chicago in 1890. The term “colorist” was first used in the late 1800s. www.modernsalon.com Hair by Jason and India Miller for the Charlie MIller group. http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - March 2008

Modern Salon - March 2008 Contents Behind the Cover Notebook @ModernSalon.com Contributors Your Turn New-Now-Next Modern Portfolio Modern Reports Ask the Experts Choose Beauty In Full Bloom Color Fact Pack The Facts: Fact Pack Hair Color Business: Great Growth The Future of Color Case Study: Bad Hair Gone Good Professional Profile The List Metropolis Pleated Color Modern Update The Goods Personal Style

Modern Salon - March 2008

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