Modern Salon - March 2009 - (Page 20)

Phone Us For NOTEBOOK Free Samples 1.800.541.5456 It’s Show Time I TCA Saves You Time Processing any Color/Bleach Service in 4-10 Minutes! n the past few issues of MODERN, we’ve previewed America’s Beauty Show (ABS), March 28-30 at McCormick Place in Chicago. Now that it’s finally here, we’re excited to have an issue chock-full of show coverage from cover to cover. We’ve got survey results, “Best in Show” products, highlights from the show floor and more. Our special partnership with ABS even extends to our cover and photo features. Aquage’s Luis Alvarez created all of the imagery for ABS this year and did an exclusive photo shoot for MODERN as well. His “Paradise Lost” can be seen on page 62. CREATING AN EXPERIENCE Going to ABS is always an exciting, fun event. The buzz and energy on the show floor is enough to reinvigorate anyone at any point in their career. However, this year I challenge you to think out of the box while you’re at the show. You will, as always, want to make sure you plan for shopping (where else are you going to get such great deals?), but don’t forget about everything else that’s right at your fingertips. Five things to do at ABS that will improve your skills as a hairdresser: 1. Attend the Runway @ ABS presentation: Artists Irene Meikle and Kim Vo are headliners—you will be inspired. 2. Go to a Master Class: Legends Gina Khan and Nick Arrojo will offer up solid, creative ideas you can take back to the salon and implement on clients. 3. Check out America’s Product Knowledge College: From color to extension companies, you can pick and choose the products you want to learn more about. 4. Attend workshops: With everything from razor cutting to men’s cuts to color classes offered, you’ll want to study the list of seminars before choosing your picks. 5. Visit the Global Salon Business Forum: The Global Salon Business Awards and forum have moved to ABS! Speakers including Neil Ducoff and Peter Mahoney will help you build your business in tough economic times. I know it seems like a lot to do in a few days, but if you plan beforehand, you can see it all. For more information on ABS, visit www.americasbeautyshow.com. What will you do with your free time See you in Chicago! ? Laurel Smoke Editor in Chief lsmoke@vancepublishing.com Dennis Bernard, Inc. www.DennisBernard.com info@DennisBernard.com tel 800.541.5456 l fax 732-308-9608 CLICK! 20 Read more from Laurel Smoke by visiting her blog at modernsalon.com. MARCH 2009 www.modernsalon.com http://www.americasbeautyshow.com http://www.DennisBernard.com http://www.modernsalon.com http://www.DennisBernard.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - March 2009

Modern Salon - March 2009 Contents Behind the Cover Notebook Contributors Modernsalon.com New-Now-Next America's Beauty Show Preview Modern Portfolio Modern Reports Inside the Spa Choose Beauty Modern Business Process Paradise Lost Equilibrium Exposed Making Waves Modern News The Goods Personal Style

Modern Salon - March 2009

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