Modern Salon - March 2009 - (Page 22)

When you want the Best! We,ve got you Covered! CONTRIBUTORS TM Top Quality and Value! Lots of Colors Chemical Cape $14.00/$17.00 Nylon: Black / Iridescent C A P E S A P R O N S R O B E S C O A T S Factory Direct Savings “What is your favorite trend for spring?” “I stand by the idea of a look that refuses to be defined by geometric standards and that is all about fluidity, interlaced textural patterns and nebulous organic shapes. It’s all about enhancing the textural quality of hair as opposed to transforming it.”—Luis Alvarez ALVAREZ hairdresser and photographer extraordinaire. Alvarez assembled his “A” team of make-up artist (and wife) Wanda Alvarez and production manager Don Wismer. Alvarez also created the imagery for America’s Beauty Show, March 28-30, 2009 (see page 62 for some of his ABS work). WHAT: Aquage turns 10 this month and is celebrating with a MODERN cover and feature. “Paradise Lost,” an homage to the setting in the 1998 film Great Expectations, was set in a weathered and sun-drenched mansion. WHERE: Alvarez created and photographed these looks in and around Miami, with a special focus at the Biltmore Hotel in Coral Gables, Florida. WHO: Luis Alvarez, VP Creative and Education for Aquage, Leopard Cape $17.00 Iridescent Leopard Print Chemical & Stain Resistant Fabric! New Metallic Fabrics Colorproof Fabrics Chemical Apron $12.00/$13.00 Nylon: Black / Iridescent Leopard Apron $15.00 Iridescent Leopard Print Hair will Not Stick to Fabric! Fits Plus Sizes “Spring is about volume and reinventing past trends. Think Jackie Kennedy and Brigitte Bardot, but a modern-day version. It’s high-drama, lots of volume, sexy and very classic.” —Michael Shaun Corby WHO: Michael Shaun Corby, global creative director for LARGE Client Robe $22.00/$25.00 Nylon: Black / Iridescent Big Shirt $24.00/$28.00 Nylon: Black / Iridescent Liquids run off Fabric! Alterna Professional Haircare, has directed and designed Alterna’s cutting-edge collections, techniques, educational CORBY programs and visuals for more than five years. Corby also has an extensive roster of private celebrity clients. WHAT: “Equilibrium Exposed,” on page 70, showcases four of the looks from Alterna’s latest cutting and styling collection. In his free time, Corby travels the world breaking ground with his hair masterpieces and gathering inspiration that pushes his work and collections forward. Four Snap Coat $35.00 xs/s/m/l/xl/ White or Black 100% Polyester Swing Coat $35.00 s/m/l/xl/xxl White or Black Top Quality Workmanship and Construction! Head bands $3.00 Colors: White Peach Pink Cream Green Lt. Blue Violet Navy Body Wrap $15.00 / $18.00 Stretch Terry / Stretch Velour Body Wrap and Headband Set! S P A “My favorite trend for spring is the fluffy look—not frizzy, but fluffy. It’s a backlash against the serum and shine obsession of the last few seasons. I love matte, powdery hair that has lots of volume and the ends of the hair are left to fray, giving the wearer a softer line.” —Kevin Murphy WHO: Australian stylist Kevin Murphy enjoys a heady Color Trim: White Peach Pink Navy Home Spa Kit $17.00 Stretch Terry White Velour MURPHY ORDER ONLINE OR BY PHONE! CALL FOR FREE CATALOG! www.salonwear.com mix of celebrity, style, fashion, product innovation and travel. After a short stint as a butcher, Murphy completed his hairdressing apprenticeship in a Queensland salon and furthered his training at the famous Vidal Sassoon salon in London. To better his styling and provide himself with the perfect products, Murphy developed and launched a line of styling products in 2003 that is now making its debut in the U.S. WHAT: Two textured looks your clients will covet on page 76. WHAT’S NEXT: A range of styling tools, two training schools and product expansion into the U.S. Stay tuned! 22 MARCH 2009 800-635-3323 www.modernsalon.com http://www.salonwear.com http://www.salonwear.com http://www.salonwear.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - March 2009

Modern Salon - March 2009 Contents Behind the Cover Notebook Contributors Modernsalon.com New-Now-Next America's Beauty Show Preview Modern Portfolio Modern Reports Inside the Spa Choose Beauty Modern Business Process Paradise Lost Equilibrium Exposed Making Waves Modern News The Goods Personal Style

Modern Salon - March 2009

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.