Modern Salon - March 2009 - (Page 34)

NEW•NOW•NEXT Dear Professional, Consumers will be spending $65 billion on beauty products by 2012. What will your share be? As part of this new incarnation of the Symposium, PBA is pleased to announce a landmark study of the beauty industry and the consumer voice. Utilizing signiﬁcant resources and taking nearly a year to complete, this is the ﬁrst study of its kind to be conducted, and one that may fundamentally change what we know about our industry. It was designed to reveal best practices and consumer buying habits, and to provide information that will guide and shape the next iteration of the professional beauty industry. You won’t want to miss the results of this study! Save the date! While July may seem a long way off, the 2009 PBA Symposium, being held July 18-21 in Las Vegas, will be here before you know it. Attending this event is one of the smartest business moves you can make. Now held in conjunction with Cosmoprof North America (CPNA) and the North American Hairstyling Awards (NAHA), the annual PBA Symposiums regularly draw salon and spa owners, as well as manufacturers, distributors and other beauty professionals. This year’s Symposium will set a new standard of excellence for delivering upper-level business education and unlimited networking, as well as valuable insights into the contemporary beauty consumer. I encourage you to mark your calendar now so you don’t miss it PBA Symposium will also continue to feature: BEACON: To help promote the industry stars of tomorrow, the BEACON program provides an amazing opportunity for cosmetology students to network and interact directly with industry leaders to gain insights on how to jumpstart their career, market themselves effectively, and successfully operate a business. Entries for BEACON are due March 1, 2009. probeauty.org/beacon. Best Practice Club (BPC): The Best Practice Club is a “by invitation only” group that brings together the nation’s leading salon owners, with gross income over $2.5 million. Members of the BPC will meet to discuss consumer trends, employment issues, and overall best practices that help a business thrive. probeauty. org/bpc. NAHA: Celebrating its 20th anniversary, NAHA is the most prestigious hairstyling competition in North America. Don’t miss this star-studded Awards Ceremony on July 19, 2009. probeauty.org/naha. By investing in yourself, your business and PBA, you will have a better chance of weathering economic uncertainties and prospering during these difﬁcult times. For more information, please visit probeauty.org. Sexy’s Celeb Selection Last year, Sexy Hair put Katherine McPhee on the beauty scene. Now, they reveal their new faces, American Idol’s Kelly Pickler and two-time Dancing with the Stars winner Cheryl Burke. The team at Sexy Hair invited MODERN to Cheryl Burke’s photo shoot in Hollywood. “The Sexy Hair team was great and I’m excited to be working with them. It was eye opening to see how creative Katiejo Burke gets prepped. (Sexy Hair Master Artist and on-set stylist for One Life to Live) and Rafe Hardy (Artistic Creative Director) could be with my short hair,” says Burke. Burke will be representing Healthy Sexy Hair, Straight Sexy Hair and the corporate brand image. Here, the Burke wears a long-haired wig as the face for Healthy Sexy Hair. exclusive behind the scenes image. —Alicia Marantz Liotta CELEB ER ANTI-AGING FOREVER YOUNG With an anti-aging complex consisting of green tea, sugar cane, apple and wine extracts, vegetable proteins and silicones, Pureology’s NanoWorks collection gives hair a youthful look and increases hair strength. In addition to shampoo and conditioner, the line includes ShineLuxe, a high-shine finishing polish, and the Luxury Hair Masque. “NanoWorks is a brilliant concept because your hair is the one piece of fabric you always wear,” says Mary Katherine Hecht, Pureology PureArtist, “so, it needs extra special care and protection.” For more details, visit www.pureology.com. —AS Chair of PBA Governing Council The Professional Beauty Association (PBA) is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. Led by industry volunteers, PBA offers: business tools · education · government advocacy · networking and more. Visit probeauty.org to learn more. *Figure from the Professional Beauty Association’s 2008 “A National Proﬁle of the Salon Industry” Crowning Jewels STYLE FILE It’s no secret—Blair Waldorf, Leighton Meester’s character on TV’s Gossip Girl, has put blinged-out headbands back on the radar. Check out these darling headbands from Pink Pewter (www.pinkpewter. com), featuring Swarovski crystals, genuine leather and soft silk flowers. —AS 34 MARCH 2009 www.modernsalon.com http://www.probeauty.org/beacon http://www.probeauty.org/bpc http://www.probeauty.org/bpc http://www.probeauty.org/naha http://www.pureology.com http://www.probeauty.org http://www.pinkpewter.com http://www.pinkpewter.com http://www.probeauty.org http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - March 2009

Modern Salon - March 2009 Contents Behind the Cover Notebook Contributors Modernsalon.com New-Now-Next America's Beauty Show Preview Modern Portfolio Modern Reports Inside the Spa Choose Beauty Modern Business Process Paradise Lost Equilibrium Exposed Making Waves Modern News The Goods Personal Style

Modern Salon - March 2009

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