Modern Salon - March 2009 - (Page 44)

MODERN REPORTS Down to Business THE EVENT: Redken Symposium held at Singer Natasha Bedingfield entertains enthusiastic fans at Redken’s Symposium. Deb Rosenberg gets down to the science of things in a color class. Dhaniel Doud conducts a color class at Symposium. A spectacular grand opening kicked off the event. the Mandalay Bay Resort and Casino, Las Vegas. The Professional Edge was the theme for 2009 event held in January. THE SCOOP: More than 7,400 hair professionals gathered for three days of intense education including 17 classes on color, cut, correction, trend, finishing, style, design, brand building and the presentations of special awards including Salon Of The Year award to Charles Dudley and David Honeycutt of Charles David Salon. FAVORITE CLASS: Color 911—The Next Dimension with Deb Rosenberg and Dhaniel Doud, was full of intense correction education. The color duo shared how to treat multiple bandings. “Foil the appropriate product using a stitch that’s a combination slice/ weave. You place a slice onto a foil, and paint the product onto the hair. Immediately take a weave and lay that directly on the foil as well, and continue to saturate. Lay another foil on top to close and secure. Sometimes you may need to utilize several products or developer strengths on the same strand to create an even result. Combined with this stitch, you can manage a lot of hair easily, and reduce the visibility of banding in the hair.” They also explained the power of de-ionized water. “Deionized water or ‘purified water’ is also considered medical laboratory-grade water, with chlorine, dissolved salt and copper traces removed. It maintains a higher purity. Deionized water would prevent that from happening, and is a better quality to use on hair.” HOT NEW THINGS: New ideas, programs and products launched at Symposium included • Redken Chemistry, formerly Chemistry System, introduced customized treatments utilizing advanced technology and stylist expertise to offer “shots” of personalized treatments to clients. • Redken Education On Demand. This new service offers online education to licensed professionals. • The Widget on Redken.com makes navigating the site easier for the stylist and client. • Sam Villa’s The V from his Aspire Tour sold more than 800 of the newly released DVDs. —Maggie Mulhern 44 MARCH 2009 http://www.Redken.com

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Modern Salon - March 2009 Contents Behind the Cover Notebook Contributors Modernsalon.com New-Now-Next America's Beauty Show Preview Modern Portfolio Modern Reports Inside the Spa Choose Beauty Modern Business Process Paradise Lost Equilibrium Exposed Making Waves Modern News The Goods Personal Style

Modern Salon - March 2009

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