Modern Salon - April 2009 - (Page 40) NEW•NOW•NEXT FRIENDS of the ENVIRONMENT Learn how the companies you do business with are going green. FORMULA FRIENDLY Alterna goes green by utilizing 90-percent recyclable packaging and transitioning all shampoos, conditioners and stylers into biodegradable formulas that are parabensulfate- and gluten-free. The formulas do not contain DEA (Diethanolamine) or TEA (Triethanolamine), providing consumers with safe and eco-friendly products. “With so much emphasis on preserving the environment, we wanted to do our part to maintain the ecosystem and provide consumers with nontoxic products,” says Michael Shaun Corby, global creative director for Alterna. Alterna’s recyclable packaging, brochures and marketing materials are created with FSC-certified paper that is made without harming the environment. The Forest Stewardship Council, fsc.org, is an organization that promotes responsible forestry and plants four trees for each one that is cut down. alternahaircare.com. PACKAGING FOR PEACE With the addition of the Love Peace and The Planet line, TIGI created formulations that utilize natural and organic ingredients combined with a minimal amount of synthetics to produce a product that maintains high-performance expectations. “We pledge to continue this momentum by refining our formulations and packaging through research and testing as we move forward,” TIGI International Creative Director Anthony Mascolo says. “Any change is a good change; this is only the beginning of our sustainable, eco-conscious journey.” tigihaircare.com CLIMATE CONTROL Matrix proudly supports The Conservation Fund’s Go Zero program, which addresses two of the world’s most pressing environmental challenges— climate change and habitat loss— by planting trees in protected parks and wildlife refuges. Each contribution of approximately $8 per tree helps support the fund’s climate change programs. Visit conservationfund.org for details. matrixbeautiful.com A VIRTUAL PLAN The staff at Sam Villa was interested in developing a virtual corporate office to reduce their carbon footprint. “This drastically minimizes the consumption of office products and utilities such as paper, ink and electricity,” says Kurt Garehime, founding partner and president of Allvus LLC, which does business as Sam Villa. “We also utilize the latest technology in telecommunications to reduce our fuel consumption and carbon emissions.” samvilla.com TREE WISE As a result of converting blister cards to paper comprised of 10-percent recycled content and from forests certified by the Forest Stewardship Council, appliance manufacturer and distributor Wahl projects saving 285 trees, or 41 tons of wood, on an annual basis. Wahl will continually reduce energy used and materials consumed throughout its end-to-end supply chain processes and use environmentally friendly materials where practical. wahlpro.com NATURAL SOLUTION XFusion uses a rare wool-based source that is a perfect hairthickening protein. XFusion uses colored organic fibers made of pure keratin protein, the same protein in human hair, to add thickness to thinning hair. xfusionhair.info REAP THE BENEFITS NovaLash’s Platinum Bond Lash Adhesive is made with pharmaceutical-grade adhesives— and is free of formaldehyde. The majority of adhesive raw materials are made in China and bottled in China or Korea, where safe-manufacturing practices may differ from those in the U.S. When lash extension adhesives are not properly purified and packaged, formaldehyde can form in the bottle before it even reaches the consumer. Novalash’s adhesive is made in the U.S. and the company purifies and bottles its adhesives with no exposure to contaminants. novalash.com 40 APRIL 2009 www.modernsalon.com http://www.tigihaircare.com http://www.conservationfund.org http://www.matrixbeautiful.com http://www.samvilla.com http://www.fsc.org http://www.alternahaircare.com http://www.wahlpro.com http://www.xfusionhair.info http://www.novalash.com http://www.modernsalon.com
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