Modern Salon - April 2009 - (Page 50) MODERN REPORTS Photography: Jon Gurinski Fashion Forward THE EVENT: Backstage at the Christian Jon Reymon shows the Aveda team how to achieve a model’s style for the Christian Siriano show. Siriano fashion show at Mercedes Benz Fashion Week, NYC, February 2009. This was the first fashion-week showing for the Project Runway superstar. THE SCOOP: Siriano teamed with Aveda to make this first showing not only fierce but fashion with a conscience. The designer and Aveda offered NYC tap water in reusable, liter-sized, non-toxic aluminum bottles, eliminating up to 400 plastic bottles. Siriano created a fur-free collection, printed the programs and invitations on recycled paper, and all food served backstage was organic and locally sourced. THE ART OF THE LOOK: Jon Reymon, Artistic Director of the Aveda Advanced Academy in New York, created the clean, sculpted, geometric boxy chignon with an Egyptian feel. “It’s bold, yet elegant,” says Reymon, surrounded by his team of 25 graduates of “Runway Styling,” a two-day course at the Advanced Academy. THE LAST WORD: Using the word of the season, Siriano described the marriage of beauty and fashion as “Organic. You really can’t do one without the other, can you,” states Siriano. —Maggie Mulhern Reymon with models backstage. Designer Christian Siriano shows off his eco-friendly water bottle. A sleek, finished look. A perfect underturned ponytail. Get the steps to recreate one of Reymon’s runway looks at modernsalon.com 50 APRIL 2009 CLICK! www.modernsalon.com http://www.modernsalon.com http://www.modernsalon.com
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