Modern Salon - June 2008 - (Page 34)

NEW•NOW•NEXT HOLLYWOOD Sexy Girls Girlicious, the newest recording group from the creators of Salutes Young Beauty Stars Everywhere! the Pussycat Dolls, has signed on as celebrity spokespersons for Sexy Hair products. The four Girlicious girls—Natalie, Nichole, Chrystina and Tiffanie—are the new faces of the brand and will appear in all corporate advertising and promotional materials. The company is also cross-promoting the group’s upcoming debut album to be released next month. “Girlicious is happening right now, and their energy, sexiness and sassiness reflect what Sexy Hair is all about,” says company CEO Jim Morrison. —Alicia Marantz Liotta Sexy Hair CEO Jim Morrison with Girlicious, the new celebrity spokespersons for Sexy Hair products. PLAY AT WORK Deeply satisfied employees = deeply satisfied customers = lifelong profit. That’s the new math of customer relationships, an equation from Harvard Business School professor emeritus Jim Heskett and professor Earl Sasser, which was highlighted in the Harvard Business School Working Knowledge newsletter. Since one of the best ways to skyrocket employee satisfaction is to reward and have fun at work, here are three ideas salons can use right now: 1. For a contest that ties in customers, draw a question from a fishbowl at intervals during the day and let stylists and the clients in their chair compete as a team to answer beauty-related trivia questions. The stylist wins points toward continuing education and the client wins a retail product, as recommended by his or her stylist. 2. Use your contacts to reward your best employees. Tony Anders, who owns Ha!r in Columbus, Ohio, brings stylists along on his TV appearances and photo shoots if they go “above and beyond” for their clients. Rewarding humanity builds relationships on all fronts. 3. Reward everyone for referrals. In the future, Anders says he’ll tie the salon experience to another positive experience by giving both the stylist who got the most referrals and the client who made them a travel voucher they can use for any trip they want. —Victoria Wurdinger DO IT BETTER Join us March 28 - 30, 2009 McCormick Place | Chicago For the All New, All Inclusive America’s Beauty Show 2009 Watch or Call for Details AmericasBeautyShow.com 800.648.2505 America’s Beauty Show Where Beauty Shines Photo by Robert Kusel. America’s Beauty Show is a registered trademark of 34 JUNE 2008 www.modernsalon.com http://AmericasBeautyShow.com http://AmericasBeautyShow.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - June 2008

Modern Salon - June 2008 Contents Behind the Cover Notebook @Modernsalon.com Contributors New-Now-Next Modern Portfolio Modern Reports Ask the Experts Color 911 Skin Care Special: In the Jar Toolbox A Night Out... Layered Color Modern Update Personal Style

Modern Salon - June 2008

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