Modern Salon - June 2008 - (Page 44) NEW•NOW•NEXT Matrix Launches “Individuality” The driving force behind the Matrix’s new trend release, “Individuality,” says Associate Vice President Global Education Cynthia Pitchford, is the power hair style has to define a woman. “Within you lives a counterpart with a different style, different attitude, an alter ego about to emerge,” Pitchford says. “Your hair is the ultimate expression of your own uniqueness.” To execute the elements of “Individuality,” Pitchford assembled 12 members of the Matrix Global Artistic Design Team, selected four models and set up shop in London for four days. The idea was to create a basic cut and color for each model, then design two personality-revealing finishes that exemplify versatility and trend. The resulting photo session, says Pitchford, marks the first time the Matrix Global Artistic Design Team has partnered with the U.S. Artistic Design Team to convey this unique trend to the U.S. “The goal is to inspire stylists to reinterpret these looks or create new ones based on their own alter egos, and ultimately do the same for their client,” she says. “Today, clients demand individuality and personalization,” says team member Nicholas French. “All of the looks in the collection show the versatility of the cut. This is far more exciting and creative for the hairdresser.” French worked on several of the looks in the session, including Amy, the blonde shown here. “The quiff needed ‘dresswork’ and was created by using Vavoom Height of Glam Volumizing Foam on dry hair, with inch-and-a-half irons on-base, and was then blown out with a round brush and styled out with a large comb and Vavoom Extra Full Freezing spray.” The styling products provided flexibility, but the key to the session’s success, says French, was keeping the imagination free. “The most challenging part was being able to work as a group on individual hair designs,” he says. “We had to work as a very closely knit team.” Continued TREND Matrix Design Team Members established a basic shape and color design, as in Amy’s highlift blonde bob, then riffed off the foundation for dual style expressions. A night-time club look on the same cut. A softened geometric version of Amy’s look. 44 JUNE 2008 www.modernsalon.com http://www.modernsalon.com
Table of Contents Feed for the Digital Edition of Modern Salon - June 2008 Modern Salon - June 2008 Contents Behind the Cover Notebook @Modernsalon.com Contributors New-Now-Next Modern Portfolio Modern Reports Ask the Experts Color 911 Skin Care Special: In the Jar Toolbox A Night Out... Layered Color Modern Update Personal Style Modern Salon - June 2008 Modern Salon - June 2008 - Modern Salon - June 2008 (Page Cover1) Modern Salon - June 2008 - Modern Salon - June 2008 (Page Cover2) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 1) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 2) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 3) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 4) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 5) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 6) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 7) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 8) Modern Salon - June 2008 - Modern Salon - June 2008 (Page 9) Modern Salon - June 2008 - Contents (Page 10) Modern Salon - June 2008 - Contents (Page 11) Modern Salon - June 2008 - Contents (Page 12) Modern Salon - June 2008 - Contents (Page 13) Modern Salon - June 2008 - Contents (Page 14) Modern Salon - June 2008 - Contents (Page 15) Modern Salon - June 2008 - Contents (Page 16) Modern Salon - June 2008 - Contents (Page 17) Modern Salon - June 2008 - Behind the Cover (Page 18) Modern Salon - June 2008 - Behind the Cover (Page 19) Modern Salon - June 2008 - Behind the Cover (Page 20) Modern Salon - June 2008 - Behind the Cover (Page 21) Modern Salon - June 2008 - Behind the Cover (Page 22) Modern Salon - June 2008 - Behind the Cover (Page 23) Modern Salon - June 2008 - Notebook (Page 24) Modern Salon - June 2008 - Notebook (Page 25) Modern Salon - June 2008 - @Modernsalon.com (Page 26) Modern Salon - June 2008 - @Modernsalon.com (Page 27) Modern Salon - June 2008 - Contributors (Page 28) Modern Salon - June 2008 - Contributors (Page 29) Modern Salon - June 2008 - Contributors (Page 30) Modern Salon - June 2008 - Contributors (Page 31) Modern Salon - June 2008 - New-Now-Next (Page 32) Modern Salon - June 2008 - New-Now-Next (Page 33) Modern Salon - June 2008 - New-Now-Next (Page 34) Modern Salon - June 2008 - New-Now-Next (Page 35) Modern Salon - June 2008 - New-Now-Next (Page 36) Modern Salon - June 2008 - New-Now-Next (Page 37) Modern Salon - June 2008 - New-Now-Next (Page 38) Modern Salon - June 2008 - New-Now-Next (Page 39) Modern Salon - June 2008 - New-Now-Next (Page 40) Modern Salon - June 2008 - New-Now-Next (Page 41) Modern Salon - June 2008 - New-Now-Next (Page 42) Modern Salon - June 2008 - New-Now-Next (Page 43) Modern Salon - June 2008 - New-Now-Next (Page 44) Modern Salon - June 2008 - New-Now-Next (Page 45) Modern Salon - June 2008 - New-Now-Next (Page 46) Modern Salon - June 2008 - New-Now-Next (Page 47) Modern Salon - June 2008 - Modern Portfolio (Page 48) Modern Salon - June 2008 - Modern Portfolio (Page 49) Modern Salon - June 2008 - Modern Reports (Page 50) Modern Salon - June 2008 - Modern Reports (Page 51) Modern Salon - June 2008 - Modern Reports (Page 52) Modern Salon - June 2008 - Modern Reports (Page 53) Modern Salon - June 2008 - Modern Reports (Page 54) Modern Salon - June 2008 - Modern Reports (Page 55) Modern Salon - June 2008 - Ask the Experts (Page 56) Modern Salon - June 2008 - Ask the Experts (Page 57) Modern Salon - June 2008 - Ask the Experts (Page 58) Modern Salon - June 2008 - Ask the Experts (Page 59) Modern Salon - June 2008 - Color 911 (Page 60) Modern Salon - June 2008 - Color 911 (Page 61) Modern Salon - June 2008 - Skin Care Special: In the Jar (Page 62) Modern Salon - June 2008 - Skin Care Special: In the Jar (Page 63) Modern Salon - June 2008 - Skin Care Special: In the Jar (Page 64) Modern Salon - June 2008 - Skin Care Special: In the Jar (Page 65) Modern Salon - June 2008 - Skin Care Special: In the Jar (Page 66) Modern Salon - June 2008 - Skin Care Special: In the Jar (Page 67) Modern Salon - June 2008 - Toolbox (Page 68) Modern Salon - June 2008 - Toolbox (Page 69) Modern Salon - June 2008 - Toolbox (Page 70) Modern Salon - June 2008 - Toolbox (Page 71) Modern Salon - June 2008 - Toolbox (Page 72) Modern Salon - June 2008 - Toolbox (Page 73) Modern Salon - June 2008 - Toolbox (Page 74) Modern Salon - June 2008 - Toolbox (Page 75) Modern Salon - June 2008 - Toolbox (Page 76) Modern Salon - June 2008 - Toolbox (Page 77) Modern Salon - June 2008 - A Night Out... (Page 78) Modern Salon - June 2008 - A Night Out... (Page 79) Modern Salon - June 2008 - A Night Out... (Page 80) Modern Salon - June 2008 - A Night Out... (Page 81) Modern Salon - June 2008 - A Night Out... (Page 82) Modern Salon - June 2008 - A Night Out... (Page 83) Modern Salon - June 2008 - Layered Color (Page 84) Modern Salon - June 2008 - Layered Color (Page 85) Modern Salon - June 2008 - Modern Update (Page 86) Modern Salon - June 2008 - Modern Update (Page 87) Modern Salon - June 2008 - Modern Update (Page 88) Modern Salon - June 2008 - Modern Update (Page 89) Modern Salon - June 2008 - Modern Update (Page 90) Modern Salon - June 2008 - Modern Update (Page 91) Modern Salon - June 2008 - Modern Update (Page 92) Modern Salon - June 2008 - Modern Update (Page 93) Modern Salon - June 2008 - Modern Update (Page 94) Modern Salon - June 2008 - Modern Update (Page 95) Modern Salon - June 2008 - Modern Update (Page 96) Modern Salon - June 2008 - Modern Update (Page 97) Modern Salon - June 2008 - Modern Update (Page 98) Modern Salon - June 2008 - Modern Update (Page 99) Modern Salon - June 2008 - Modern Update (Page 100) Modern Salon - June 2008 - Modern Update (Page 101) Modern Salon - June 2008 - Modern Update (Page 102) Modern Salon - June 2008 - Modern Update (Page 103) Modern Salon - June 2008 - Personal Style (Page 104) Modern Salon - June 2008 - Personal Style (Page Cover3) Modern Salon - June 2008 - Personal Style (Page Cover4)
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