Modern Salon - July 2008 - (Page 92)

MODERN HAIR Eufora Intros Curl Care Bravo for Joico Artist Joico artist Tabatha Coffey, Eufora’s new Curl’n Defining Solution and Eufora’s new Curl’n Defining Solution and Spray Revitalizer keeps curls in shape. Spray Revitalizer combine to address the challenges of styling curly or wavy hair by protecting against humidity, eliminating frizz and creating soft curls that retain their pattern. Both formulas add shine and moisture to dry, dull hair without stiffness or tackiness. A spritz of Spray Revitalizer onto dry hair rejuvenates curls—all with gentle, eco-friendly formulations. Both products contain lychee berry, Eufora’s Thermal Protection System and certified organic aloe vera gel. To learn more, visit www.eufora.com. LP Creates Year of Expertise L’Oréal Professionnel is helping salon owners and stylists improve their business, and professional skills with its Year of Expertise program that follows the company’s Dream, Excel, Succeed philosophy. The program includes an Elite Incentive program that rewards salon loyalty with Expert Rewards for education, travel and merchandise points and Expert Education that offers regional business building seminars with the Strictly Business Salons that carry both L’Oreal Professionnel interactive business development program. Serie Expert and Texture Expert or that carry L’Oréal Professionnel Expert Salons can one and introduce the other, can participate utilize Elite points for back bar items, retail in the company’s Year of Expertise program of Elite points and educational benefits. and merchandising materials, electronics and hotel stays. For more information on the Year of Expertise or Elite Points program, visit www.lorealprofessionnell.com. a leading contender in last season’s hair styling reality series Shear Genius on Bravo, is getting her own show on the same Joico artist Tabatha Coffey will be starring in network. Tabatha her own television reality Takes Over will show, Tabatha Takes feature a different Over, on the Bravo network. troubled salon in each episode. The Australian-born Coffey will analyze the situation and devise a make over for the salon to get it back to business profitability. Coffey, a salon owner herself, is a pro at figuring out what a salon is doing wrong. “It could be a matter of poor leadership, cosmetic problems, or personnel,” she says. The date of the show’s premiere will be announced soon. Andis Offers Tourmaline Dryers The Elevate line of sleek, metallic red styling appliances from Andis includes four tourmaline hair dryers with ionic and nano-ceramic features. All have tourmaline crystals that maintain moisture and reduce frizziness during drying. The Elevate MI-5 Lightweight Tourmaline/Ceramic/Ionic dryer generates infrared heat that preserves the hair’s natural oils for a silky result. The Hyper DC motor and contoured handle offer styling ease in a fatigue-free design. The dryer has two heat and air settings with a cool shot button to lock in style. The Andis MI-5 Lightweight Tourmaline/Ceramic/Ionic dryer is one of four high-tech dryers in the Elevate line of styling tools. Introducing CHI Organics The CHI Organic Olive Nutrient Therapy line of hair care products from Farouk Systems harnesses the healing power of olive oil along with vitamins, herbs and essential oils. Olive oil adds moisture to dry hair and contains powerful antioxidants. The formula’s organically grown ingredients of 12 key nutrients include basil, geranium, lemongrass, nettle and thyme. The line includes shampoo, conditioner, treatments, styling and finishing products. Visit www.farouk.com for more details. The CHI Organic Olive Nutrient Therapy hair care line from Farouk Systems heals and protects with olive oil, antioxidants and organic herbal extracts. 92 JULY 2008 www.modernsalon.com http://www.eufora.com http://www.lorealprofessionnell.com http://www.farouk.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - July 2008

Modern Salon - July 2008 Contents Behind the Cover Notebook Contributors @Modernsalon.com New-Now-Next Modern Portfolio Modern Reports Ask the Experts Summer Blcokbusters Chem Lab On Trend My Process Ask Beth Your Makeovers Feel the Beat Shanghai Express Sweet 15 Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - July 2008

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