Modern Salon - August 2007 - (Page 10) August 2007 FASHION 42 MODERN PORTFOLIO Joico’s Damien Carney and Sue Pemberton present HI:DEF, a striking collection of fab cuts and high-definition color. GIRLS’ NIGHT OUT Toni & Guy’s Veronica Bessey goes on location in Sin City to create edgy, punk-inspired looks. LONG & LOOSE Freshening up a teen’s long, highlighted tresses. FAUX RAZOR A new cutting technique creates abundant texture for short styles. 60 66 68 EDUCATION 46 ASK THE EXPERTS Jerry Gordon explains the math behind pricing a color retouch and Dianna Kenneally, a chemist at Proctor & Gamble Beauty, discusses the causes of dandruff. NEWS 28 NEW-NOW-NEXT Celeb stylist Paul Ferraro creates simple tween and teen looks. Salon decor moves to new heights. Three top colorists forecast richer, deeper fall color. Tacky takes on grooming cheeky young styles. Kohler Academy student creates great prom hair and Addam Moreno suggests better “mom hair” for actress Katie Holmes. 44 91 60 YOU 48 CHOOSE BEAUTY For two hairdressers, successful ventures into the world of business have not dampened artistic passion. PERSONAL STYLE Seattle stylist and make-up artist Deena Renee Malti brings her trendy style into the salon to do what she loves most—giving clients a new look and a new outlook. 96 28 MODERN REPORTS MODERN’s Maggie Mulhern takes you on a tour of the recent Premiere Orlando show. MODERN UPDATE Color collections include Matrix’s Chocolate Cherry, Majiblond Ultra from L’Oréal Professionnel and Vero K-Pak Color Intensity from Joico; color cosmetics glimmer and glow with metallic shades; Aveda PureFormance brings “green” grooming to men; and a quick guide to some of the top advanced academies. MONEY 50 COSMETIC CONNECTIONS Personalization and customization will help grow your make-up business. 76 IN EVERY ISSUE 18 BEHIND THE COVER Go on behind-the-scenes at a 13-hour MODERN cover shoot as West Coast Editor Alicia Marantz and Toni & Guy’s Veronica Bessey share creative input. NOTEBOOK Mary Atherton BEAUTY MATTERS Scot Stevens CONTRIBUTORS Our guest artists reveal their fall hair fashion predictions. @MODERNSALON.COM THE GOODS A fall palette of nail colors, teen trends and back-to-school goodies. 76 20 22 24 COVER Veronica Bessey takes two long-hair looks from classic to edgy. Hair: Catwalk Root Boost, Superstar Queen for a Day, Afterparty, Hard To Get Headrush, Masterpiece Hairspray, all by Tigi. Make-up: Tigi Bed Head. 84 26 84 10 AUGUST 2007 www.modernsalon.com http://www.modernsalon.com
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