Modern Salon - August 2007 - (Page 30) NEW•NOW•NEXT The change in season presents a great time to transition clients out of light, bright summer shades to deeper, richer hair color. Seizing the opportunity are Anita Gutierrez, lead color master for Clairol Professional; Sue Pemberton, Joico’s Vero K-PAK Color international artistic director; and Tammi Savic, Goldwell North American guest artist and ‘08 Trend Zoom team member. —EY Falling for Color TRENDS WHAT’S NEW? Gutierrez: Clairol Professional Premium Crème. It’s so WHAT’S NOW? Gutierrez: My clients love their light summer color, yet they can get overly lightened from the sun. I start by adding lowlights, pulling them slowly out of their summer color, then add rich, softer tones of dimensional color. Pemberton: Clients generally like to go lighter and brighter for the summer; so it is much more achievable to deposit bright vivid or even darker tones on lighter hair WHAT’S NEXT? Guitierrez: My fall color luminous! The line includes nine tonal pillars in neutral, ultra-ash, gold neutrals, gold, red neutrals, fade-resistant reds and high-intensity reds. forecast includes rich russets with golden blonde highlights, glistening platinum, glowing blonde tones, palest baby blondes, radiant reds, vibrant violet shades, intense rust and copper shades, and rich chocolate mocha, in all levels to keep hair looking rich. Pemberton: Joico Vero KPAK Color Collection for Fall/Winter 2007 is called “HI:DEF,” which takes hair to the highest level of definition using bold shapes and brilliant colors. . . inspired by [for fall]. Savic: Have a plan for the next service before your client leaves the salon! Let them know what their follow up services will be and keep them fresh abstract artists of the early 20th century. Savic: Rich, luxurious colors with subtle highlights. Goldwell’s new Topchic Max Reds are wonderful for creating deep reds. I also love to add them into brunette shades for a spicy look. Pemberton: Shades of green, blue, purple, magenta, yellow and pink are all very vibrant. Vero K-PAK Chrome Color Intensity shades, Vero K-PAK from season to season. Chrome Concentrates and Vero-K-PAK Color Intensifiers are perfect for achieving these new highdefinition fashion shades. Savic: Goldwell’s Colorance shades in the blonde range for toning and the new Colorance Lowlights. . . 9BN, 10G, 10GN are great additions for the neutral blonde. Not too gold, not too pale. 30 AUGUST 2007 www.modernsalon.com http://www.modernsalon.com
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