Modern Salon - August 2007 - (Page 54) YOUR BUSINESS FANTASIA Continued from 52 Refresh, Intensify, Color and Prevent Color Boost Fade! Glosser Hair Color Intensifier For Blonde, Brunette, Light Brown and Red hair Boost your hair color and add luminescent shine. It's not a hair color it's a color intensifier that gives hair a luxurious, silky, look and feel. The silky look and refreshed hair color will be noticeable after the very first application! Color will look revived, with silk highlights beyond compare! Color Glosser is new, different and there's nothing else like it! Fantasia Color Glosser will help maintain the color of your hair longer, and give it new life between salon visits. Experience the Color Glosser difference today. Ideal for all hair types. can tell clients they don’t have to worry about throwing out old cosmetics.” Different Strokes In Raleigh, North Carolina, Joelle Ray says despite the hype, she chose a non-mineral cosmetics line. One reason: She had to keep things economical and choose a line that would be appropriate for both her upscale Samuel Cole salon and its younger sister salon, Moxie, which offers highpriced looks “at a price.” After doing due-diligence by checking out major department stores that “do it right,” she polled her clients and developed the approaches to marketing make-up that suited each salon. “The one thing my upscale clients said they didn’t like about department store cosmetic counters was the way you are on display to passersby,” says Ray. “As a result, we positioned our stand-alone stations just off the reception area.” At Samuel Cole, a $65 application is popular with women who need to look fabulous at blacktie and fundraising events. Everything about the service and the set-up is high glam. At Moxie, the focus is on fun, and the display is more likely to include items like metallic eyeliner. Teens who get the $45 application lessons are usually paying to learn how to get a certain look, be it Christina Aguilera’s or some other celebrity’s. That means the computer screen has to be near the cosmetics counter, so the make-up artist can check out the music video that her client is referencing online. “We use the internet a lot at Moxie,” notes Ray. “We never do at Samuel Cole.” Where the two come together is in the artists’ education. Cross-training allows the make-up artists to be well-rounded enough to move from one salon to the other. Also, they all get their make-up done at the mall regularly, so they can stay up on the competition. “Having a make-up presence in a hair salon is important because it’s part of people wanting ‘a look,’ however they define it,” says Ray. “Once, clients saw cut and color as being separate; now they don’t. The same thing is happening with make-up because it’s what creates the signature look women want, “she says. “It helps the clients to see us as ‘stylists’ in the larger sense of the word—the way it’s used to describe celebrity image-makers.” With more women becoming aware of the role stylists play in celebrity image-making, the more important it will be that salons employ image-makers of their own. Making the cosmetic connection is one of the simplest ways to do it. ■ CALL 1-800-ASK SALLY and other fine beauty supply stores © 2006 Fantasia Industries Corporation • Paramus, NJ 07652 Made in USA • www.fantasiahaircare.com FREE Credit Card Terminal! Tired of tracking independent contractor credit card sales? SalonSwipe is the answer to your inconvenience. TERMINAL CAPABILITIES: • Multi-User: Up to 99 contractors • Direct Deposit Into All Checking Accounts • Credit, Debit & Gift Card Capable salonswipe CALL NOW or VISIT US ON THE WEB 1-877-SALON90 or www.salonswipe.com http://www.fantasiahaircare.com http://www.fantasiahaircare.com http://www.salonswipe.com http://www.salonswipe.com
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