Modern Salon - September 2007 - (Page 28)

NEW•NOW•NEXT Time machine TRENDS Cleopatra used to bathe in donkeys’ milk, but today’s women can count on science and technology to keep signs of aging in skin, hair and nails at bay. Reporting on the latest advances are Diana Howard, vice president of technical development for the International Dermal Institute and Dermalogica; Marion Johnson, vice president of marketing for Alterna; and Suzi Weiss-Fischmann, executive vice president and artistic director for OPI.—Elizabeth Yong WHAT’S NEW? Howard: Dermalogica’s “Age Smart” system, which addresses the origins of the symptoms that we associate with aging skin. At IDI, we have been studying the three biochemical processes which lead to the signs of aging. Johnson: Seasilk, a unique combination of marine botanicals that’s currently used in skin care, provides hair with many antiaging benefits, and when used in combination with Alterna’s enzyme delivery system penetrates the hair and follicle to improve the overall appearance of the hair by 80%, detangling by 70%, follicle hydration by 20%, shine by 50%, and reduce environmental and chemical damage by 42%. Weiss-Fischmann: The newest in anti-aging is the usage of all natural botanicals and ingredients to prevent future damage and reverse signs of aging. WHAT’S NOW? Howard: Dermalogica Power Rich is a highly active, maximum intensity, triple-action cream using acid-free smoothing agents and skin regenerators designed to improve skin firmness and texture in a blend of multivitamins and active botanicals. Johnson: Alterna’s Caviar AntiAging Moisture Shampoo with Seasilk infuses intense moisture into the hair, protecting it from the environment, the sun, aging, chemical treatments, and everyday styling damage. Weiss-Fischmann: Renew Rejuvenating Serum from Manicure by OPI is an anti-aging hand serum with grapeseed and licorice extracts, which remove age spots. It also contains natural AHAs to speed cell turnover for younger-looking hands and it nourishes the skin with vitamins A, C and E. WHAT’S NEXT? Howard: “Natural” isn’t enough. Synthetic ingredients offer huge potential. While Dermalogica has always employed botanicals with great effectiveness, we feel that scientists are looking in the laboratory for the next generation of ingredients that can not only help regenerate skin tissues, but also protect the skin. Johnson: The future of antiaging hair care is in preventative care. It will be about treating hair with products that keep hair looking youthful and prevents those signs from appearing in the first place. Weiss-Fischmann: We are always searching for advances in all-natural ingredients, ensuring the use of the most breakthrough and effective botanicals in our products. 28 SEPTEMBER 2007 www.modernsalon.com http://dennisbernard.com http://dennisbernard.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - September 2007

Contents Behind the Cover Notebook Contributors Your Turn @ModernSalon.com New-Now-Next Modern Portfolio Modern Reports For the Chemical Specialist News and Trends Ask Beth Your Makeovers Color Clients Ask the Experts Collective Thinking Global Chic Hair of the Century Short with Shine Modern Update The Goods Personal Style Memo

Modern Salon - September 2007

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