Modern Salon - September 2007 - (Page 82)

YOUR BUSINESS Collective thinking Style collections aren’t for headliners only. Victoria Wurdinger learns that any salon can trend-track and assimilate—in photographic form or not. The payoff: salon excitement, staff motivation and happy clients. T here are lots of reasons to create your own style collection. For one, you’ll be forced to check out what everyone else is doing in a systematic way. But the biggest payoff, says Leonard Castro, owner of Studio C Salon in Irvine, California, is that doing a collection keeps the staff motivated and anchored. “Our business is about change, and doing a collection opens up new pathways to thinking,” says Castro. “Collections promote change in themselves, and doing them energizes the staff because doing creative work is contagious. Just the act of planning gets everyone out of the rut of cutting or coloring the same way.” An accomplished platform artist and onetime globe-trotter, Castro is a strong believer in creating and promoting his own style statements. An in-depth look at how he developed his winter 2007 collection, “Mod Matters,” provides a blueprint for creating your own collection—one you can execute without spending a lot of cash. Check it Planning for seasonal trend predictions begins six months out. Since American fashion magazines have yet to publish what’s hot, where do you look for clues? The runways, the street and the internet. Roughly speaking, the Paris, Milan and New York shows for Fall 2007 were held this February; September runway shows will illuminate fashion trends for spring 2008. Checking newspapers and magazine online that cover the collections gets you started. For an in-depth look and a calendar of shows and designers, go to www.firstview.com. Want easy, near-instant access? “We subscribe to a DVD service called Video Fashion,” says Castro. “Each month, we get a DVD of trends (www.videofashion.com) from all over the world.” Even if your salon is in a rural area, the click stream connects you to the haute couture and ready-to-wear shows. Castro also Daniella Faubion’s texturized bob, from the “Mod Matters” collection. Photo by Taggart-Winterhalter. Continued on 84 82 SEPTEMBER 2007 www.modernsalon.com http://www.firstview.com http://www.videofashion.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - September 2007

Contents Behind the Cover Notebook Contributors Your Turn @ModernSalon.com New-Now-Next Modern Portfolio Modern Reports For the Chemical Specialist News and Trends Ask Beth Your Makeovers Color Clients Ask the Experts Collective Thinking Global Chic Hair of the Century Short with Shine Modern Update The Goods Personal Style Memo

Modern Salon - September 2007

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