Modern Salon - September 2008 - (Page 30)

MODERNSALONLEARNING.com Blog Soup Combining all the right ingredients makes for a great blog. By Rosanne Ullman A s a journalist, I’ve always enjoyed the pace of a monthly magazine. While colleagues have pursued the daily newspaper grind or the other extreme, book editing, it’s been a good fit for me to rotate my focus on a monthly basis. I was asked to author “Learning By Heart,” a twice-weekly blog on modernsalonlearning.com. Oh boy. That would mean tackling more than 100 topics a year? My head started to spin. But I like challenges, so a blog writer I became. Luckily for me, I write for the professional beauty salon industry—a fascinating business, rich in subject matter to explore. Maybe if I delved into the inner workings of window washing or paper clip manufacturing I’d uncover 100 topics a year, but I doubt it! You live this profession day in and day out, so you’re more aware than anyone of the many blog-worthy issues that surround it. Rising to the Challenge As rainmaker of your own business, you’re constantly challenged to get money to pour into your chair and must do first what all businesses must do: Recruit customers, retain the clientele you have and maximize the profitability of each encounter. At the same time, you’re very involved with beauty trends; clients rely on you to guide them toward fashionable looks that another quality product from COLLECT COMPLIMENTS Cut down drying time and restore natural moisture levels with the tourmaline infused H3000 Hair Dryer. www.hairartproducts.com Ten percent of net proceeds will benefit the accommodate their lifestyle. Your third focus should be your own professional and artistic growth; there’s always an innovative technique to learn or fresh ground to till for creative inspiration. I try to incorporate all three ingredients in the blog. If I can offer a few tips that supplement your business skills, launch some discussions about hair trends and provide avenues for you to grow as an artist, I feel that I’ve done my blogging best. This tripod of topic areas also serves as the foundation that drives the blog’s purpose: To promote continuing education within the salon community. As I blog week after week, one theme seems to dominate all others and that’s because it forms the nucleus where all of the key elements intersect—personalized customer service. If you are addressing every single client’s individual goals, you are conquering all lands. You’ll be continually generating referrals for new business, retaining your best clients, upselling addon services to clients and adding beneficial product purchases to the ticket. You will stay current on beauty trends, since every client’s choice of flattering looks changes seasonally, as well as over time. And you’ll be sure to get the education that updates your technical skills while supplying that important creative motivation. You can expect me to hit the individualized service button on many of the 100 annual blog posts. As a service provider to you, I also want to fashion the blog to address your individual interests, and I’d like to offer you a chance to share your wisdom with all of us. Please drop by and give me a hand in helping all hair stylists reach new heights of career success at www.modernsalonlearning.com/blog. n ©2008 HairArt. All Rights Reserved. H3000 COLLECTION BY HAIRART™ Deluxe Iron Wet & Dry Iron Mini Iron Hair Dryer Diffuser Brushes CLICK! Please come visit and join the conversation at www.modernsalonlearning. com/blog/ 30 SEPTEMBER 2008 www.modernsalon.com http://MODERNSALONLEARNING.com http://modernsalonlearning.com http://modernsalonlearning.com http://www.hairartproducts.com http://www.hairartproducts.com http://www.modernsalonlearning.com/blog http://www.modernsalonlearning.com/blog/ http://www.modernsalonlearning.com/blog/ http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - September 2008

Modern Salon- September 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modersalonlearning.com New-Now-Next Modern Portfolio Modern Reports Ask the Experts Games Women Play News and Trends Using Safe Chemical Combinations Ask Beth Toolbox Haute Heads Fall Fantasy Fit for Fall Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - September 2008

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