Modern Salon - September 2008 - (Page 34) NEW•NOW•NEXT What really goes on at a manufacturer’s photo shoot? MODERN’s Alicia Marantz Liotta got an exclusive behindthe-scenes view. Situated in the studio of photographer Bonnie Holland in Burbank, California, Don Bewley, co-founder of Eufora and veteran hairdresser, and Eufora Global Team members Haim Knister and Dee Fortier created three looks on three models. For the blonde model, the team bleached the hair and used both a straight-edge razor and a scissor-over-comb method to create a sophisticated style. The brunette’s cut was done with three techniques—straight-edge razor, triple shears and scissors-over-comb. This cut was designed with a concentration on bone structure. The final model “really has the Eufora face,” said Bewley. “We have used her before in our imagery which allows us to show change, consistency and versatility with one model.” To create the look, the team brought her length up to the shoulders and deep-cut heavy fringe using triple shears and thinning shears for movement. WHAT’S NEW? Eufora’s goal is to evolve its image while staying true to its passion for hairdressing, its commitment to the salon industry and its natural ingredients. WHAT’S NOW? “We’re taking shapes built around bone structure, face shape and body shape,” says Bewley. WHAT’S NEXT? “We need to get back into cutting hair again,” says Bewley. “Shorter hair needs to come back.” Bewley cuts model Kiki’s hair the night before the shoot. On Set with Eufora BEFORE To make Amy’s beautiful blonde style camera—ready, the team used Smoothn and other Eufora products. AFTER SNEAK PEEK Sculpture Styling Glaze was used to put Kiki’s hair in place against the background of natural pink shells. BEFORE AFTER AFTER To create on-camera shine, Illuminate was used on Tiffany’s hair. BEFORE The photo shoot team with model Tiffany. From left: Haim Knister, Dee Fortier and Don Bewley. 34 SEPTEMBER 2008 www.modernsalon.com Photography: Bonnie Holland http://www.modernsalon.com
Table of Contents Feed for the Digital Edition of Modern Salon - September 2008 Modern Salon- September 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modersalonlearning.com New-Now-Next Modern Portfolio Modern Reports Ask the Experts Games Women Play News and Trends Using Safe Chemical Combinations Ask Beth Toolbox Haute Heads Fall Fantasy Fit for Fall Modern Hair Modern Beauty Modern Education The Goods Personal Style Modern Salon - September 2008 Modern Salon - September 2008 - Modern Salon- September 2008 (Page Cover1) Modern Salon - September 2008 - Modern Salon- September 2008 (Page Cover2) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 1) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 2) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 3) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 4) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 5) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 6) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 7) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 8) Modern Salon - September 2008 - Modern Salon- September 2008 (Page 9) Modern Salon - September 2008 - Contents (Page 10) Modern Salon - September 2008 - Contents (Page 11) Modern Salon - September 2008 - Contents (Page 12) Modern Salon - September 2008 - Contents (Page 13) Modern Salon - September 2008 - Contents (Page 14) Modern Salon - September 2008 - Contents (Page 15) Modern Salon - September 2008 - Contents (Page 16) Modern Salon - September 2008 - Contents (Page 17) Modern Salon - September 2008 - Contents (Page 18) Modern Salon - September 2008 - Contents (Page 19) Modern Salon - September 2008 - Behind the Cover (Page 20) Modern Salon - September 2008 - Behind the Cover (Page 21) Modern Salon - September 2008 - Behind the Cover (Page 22) Modern Salon - September 2008 - Behind the Cover (Page 23) Modern Salon - September 2008 - Notebook (Page 24) Modern Salon - September 2008 - Notebook (Page 25) Modern Salon - September 2008 - Contributors (Page 26) Modern Salon - September 2008 - Contributors (Page 27) Modern Salon - September 2008 - Modernsalon.com (Page 28) Modern Salon - September 2008 - Modernsalon.com (Page 29) Modern Salon - September 2008 - Modersalonlearning.com (Page 30) Modern Salon - September 2008 - Modersalonlearning.com (Page 31) Modern Salon - September 2008 - New-Now-Next (Page 32) Modern Salon - September 2008 - New-Now-Next (Page 33) Modern Salon - September 2008 - New-Now-Next (Page 34) Modern Salon - September 2008 - New-Now-Next (Page 35) Modern Salon - September 2008 - New-Now-Next (Page 36) Modern Salon - September 2008 - New-Now-Next (Page 37) Modern Salon - September 2008 - New-Now-Next (Page 38) Modern Salon - September 2008 - New-Now-Next (Page 39) Modern Salon - September 2008 - New-Now-Next (Page 40) Modern Salon - September 2008 - New-Now-Next (Page 41) Modern Salon - September 2008 - New-Now-Next (Page 42) Modern Salon - September 2008 - New-Now-Next (Page 43) Modern Salon - September 2008 - New-Now-Next (Page 44) Modern Salon - September 2008 - New-Now-Next (Page 45) Modern Salon - September 2008 - Modern Portfolio (Page 46) Modern Salon - September 2008 - Modern Portfolio (Page 47) Modern Salon - September 2008 - Modern Portfolio (Page 48) Modern Salon - September 2008 - Modern Portfolio (Page 49) Modern Salon - September 2008 - Modern Reports (Page 50) Modern Salon - September 2008 - Modern Reports (Page 51) Modern Salon - September 2008 - Modern Reports (Page 52) Modern Salon - September 2008 - Modern Reports (Page 53) Modern Salon - September 2008 - Modern Reports (Page 54) Modern Salon - September 2008 - Modern Reports (Page 55) Modern Salon - September 2008 - Modern Reports (Page 56) Modern Salon - September 2008 - Modern Reports (Page 57) Modern Salon - September 2008 - Ask the Experts (Page 58) Modern Salon - September 2008 - Ask the Experts (Page 59) Modern Salon - September 2008 - Games Women Play (Page 60) Modern Salon - September 2008 - Games Women Play (Page 61) Modern Salon - September 2008 - Games Women Play (Page 62) Modern Salon - September 2008 - Games Women Play (Page 63) Modern Salon - September 2008 - News and Trends (Page 64) Modern Salon - September 2008 - News and Trends (Page 65) Modern Salon - September 2008 - News and Trends (Page 66) Modern Salon - September 2008 - News and Trends (Page 67) Modern Salon - September 2008 - Using Safe Chemical Combinations (Page 68) Modern Salon - September 2008 - Using Safe Chemical Combinations (Page 69) Modern Salon - September 2008 - Using Safe Chemical Combinations (Page 70) Modern Salon - September 2008 - Using Safe Chemical Combinations (Page 71) Modern Salon - September 2008 - Ask Beth (Page 72) Modern Salon - September 2008 - Ask Beth (Page 73) Modern Salon - September 2008 - Toolbox (Page 74) Modern Salon - September 2008 - Toolbox (Page 75) Modern Salon - September 2008 - Toolbox (Page 76) Modern Salon - September 2008 - Toolbox (Page 77) Modern Salon - September 2008 - Toolbox (Page 78) Modern Salon - September 2008 - Toolbox (Page 79) Modern Salon - September 2008 - Haute Heads (Page 80) Modern Salon - September 2008 - Haute Heads (Page 81) Modern Salon - September 2008 - Fall Fantasy (Page 82) Modern Salon - September 2008 - Fall Fantasy (Page 83) Modern Salon - September 2008 - Fall Fantasy (Page 84) Modern Salon - September 2008 - Fall Fantasy (Page 85) Modern Salon - September 2008 - Fall Fantasy (Page 86) Modern Salon - September 2008 - Fall Fantasy (Page 87) Modern Salon - September 2008 - Fall Fantasy (Page 88) Modern Salon - September 2008 - Fall Fantasy (Page 89) Modern Salon - September 2008 - Fit for Fall (Page 90) Modern Salon - September 2008 - Fit for Fall (Page 91) Modern Salon - September 2008 - Fit for Fall (Page 92) Modern Salon - September 2008 - Fit for Fall (Page 93) Modern Salon - September 2008 - Fit for Fall (Page 94) Modern Salon - September 2008 - Fit for Fall (Page 95) Modern Salon - September 2008 - Modern Hair (Page 96) Modern Salon - September 2008 - Modern Hair (Page 97) Modern Salon - September 2008 - Modern Hair (Page 98) Modern Salon - September 2008 - Modern Hair (Page 99) Modern Salon - September 2008 - Modern Beauty (Page 100) Modern Salon - September 2008 - Modern Beauty (Page 101) Modern Salon - September 2008 - Modern Education (Page 102) Modern Salon - September 2008 - Modern Education (Page 103) Modern Salon - September 2008 - Modern Education (Page 104) Modern Salon - September 2008 - Modern Education (Page 105) Modern Salon - September 2008 - The Goods (Page 106) Modern Salon - September 2008 - The Goods (Page 107) Modern Salon - September 2008 - The Goods (Page 108) Modern Salon - September 2008 - The Goods (Page 109) Modern Salon - September 2008 - The Goods (Page 110) Modern Salon - September 2008 - The Goods (Page 111) Modern Salon - September 2008 - The Goods (Page 112) Modern Salon - September 2008 - The Goods (Page 113) Modern Salon - September 2008 - The Goods (Page 114) Modern Salon - September 2008 - The Goods (Page 115) Modern Salon - September 2008 - The Goods (Page 116) Modern Salon - September 2008 - The Goods (Page 117) Modern Salon - September 2008 - The Goods (Page 118) Modern Salon - September 2008 - The Goods (Page 119) Modern Salon - September 2008 - Personal Style (Page 120) Modern Salon - September 2008 - Personal Style (Page 121) Modern Salon - September 2008 - Personal Style (Page 122) Modern Salon - September 2008 - Personal Style (Page Cover3) Modern Salon - September 2008 - Personal Style (Page Cover4) Modern Salon - September 2008 - Personal Style (Page M1) Modern Salon - September 2008 - Personal Style (Page M2) Modern Salon - September 2008 - Personal Style (Page M3) Modern Salon - September 2008 - Personal Style (Page M4) Modern Salon - September 2008 - Personal Style (Page M5) Modern Salon - September 2008 - Personal Style (Page M6)
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