Modern Salon - September 2008 - (Page 64)

FOR CHEMICAL SPECIALISTS NEW WAVE Joico’s K-PAK Waves is offering the next generation in hair texturizing. Its patented Quadramine Complex technology is incorporated into every formula of the K-PAK Wave collection. The formula features negatively and positively charged human hair keratin proteins that adhere to the damaged sites of the cuticle and cortex to optimize waving performance. So what does this mean for your client? A healthy, frizz-free, glossy surface and support of the hair’s internal structure for perfect curls every time. For more information on K-PAK Waves, visit www.joico.com. K-PAK Waves offers six formulas: • Reconstructive Acid Wave for true-to rod-size curls and waves on normal, multiporosity, tinted and highlighted hair (up to 40 percent). • Reconstructive Extra Body Acid Wave for extra resilience on normal, ﬁne, resistant, color-treated and highlighted hair (up to 40 percent). • Reconstructive Alkaline Wave for normal/resistant hair types provides ﬁrm curl with extra volume and style support on normal, resistant, ﬁne, limp and gray hair. • Reconstructive Alkaline Wave for all types of color-treated hair provides ﬁrm curl with extra volume and style support on single process tinted or highlighted hair (up to 40 percent). • Reconstructive Non-Thio Wave for normal & resistant hair types produces natural waves and curls on normal, resistant, ﬁne, limp and gray hair with the perfect balance of gentleness and performance. • Reconstructive Non-Thio Wave for all types of color-treated hair produces natural waves and curls on bleached, tinted and highlighted hair. Hair: Vivienne Mackinder Photography: Jill Wachter Make-up: Sonomi Obinata Fashion Styling: Sharon Maloney SMALL CHANGES, BIG IMPACT How can you introduce clients who are sold on (or stuck with) straight hair to a new texture? In increments. According to Vivienne Mackinder, who presented “Inside the Artist’s Mind,” at New York’s International Beauty Show, “If your client has a square bob and always flatirons her hair, bump up her look by adding a single wave in front. Change should always be slow, manageable and delivered in bite-sized pieces.” To perfect your technique, Mackinder recommends doing photo shoots because “the camera is the best teacher.” If you’re not confident, keep in mind that less is more, she adds. “Masters of the art avoid excess. If you’re stuck in a trend, revisit the classics.” To check out Mackinder’s classic re-dos, visit www.hairdesigntv.com. With Sex and the City’s big screen success, salons can expect requests for Carrie-curls to rise this fall. Sexy spirals are best created with hot rollers. For that extra Bradshaw boost, let them cool completely before gently unwinding curls, then mist with a texturizing spray for a look that’ll take any city by storm. CLICK! For more Process, go to ModernSalon.com and click on Color and Texture. You can also sign up for the free Process color and texture update e-newsletter. SEPTEMBER 2008 64 www.modernsalon.com Photo: wireimage.com THE BRADSHAW FACTOR From Vivienne Mackinder’s “Poetic License” collection. http://www.joico.com http://wireimage.com http://www.hairdesigntv.com http://ModernSalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - September 2008

Modern Salon- September 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modersalonlearning.com New-Now-Next Modern Portfolio Modern Reports Ask the Experts Games Women Play News and Trends Using Safe Chemical Combinations Ask Beth Toolbox Haute Heads Fall Fantasy Fit for Fall Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - September 2008

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