Modern Salon - September 2008 - (Page 66)

PROCESS # 1Worldwide Hair Polishers AUTUMN GLAZE CRAZE FANTASIA T For the greatest shine on earth! ™ Fantasia offers an exciting line of haircare products for every style and type hair. HAIR POLISHERS Daily Hair Treatment Heat Protector Olive Moisturizer Color & Chemically Treated Hair he debate about “raw” blonde is over; colorists who went to finishing school know that healthy shine glazes deliver what women want most. Good thing Wella Color Charm has four new demipermanent shades in high-demand gold, warm and ash-blonde tones. Not only are they the answer to glazing, toning and blending, they’re also ideal for color-shy clients and corrective work that requires pre-pigmenting, such as tintbacks. “I recently used the new demipermanent shades on the models in the Color Charm Urban Video DVD, and discovered that they are the perfect option to add richness and dimension to natural color by using a ‘layering’ technique,” says Teri Dougherty, Wella International top stylist. “Glazing with these shades is a fantastic way to add the ultimate finish to your hair color.” “Aging” hair is another issue that’s in the spotlight of late, and Wella Color Charm Demi, which now has 23 intermixable shades, blends gray hair up to 50 percent. Anytime you need to replace depleted A glaze can add shine and richness to natural color. natural tones, Color Charm Demi shades also refresh faded color and add the shimmering tones of youth to highlights. With “maintenance-free” color suiting the mood of the moment, demipermanent products offer another benefit: They help you show your clients you understand their needs in a value-based economy. For more information about Wella Color Charm Demi shades, visit www.wellausa.com or call 866-722-4146. n lenge, and one stylist was quoted in the Time article saying, “Home rinses are making all women hair-color conscious, and sooner or later they come to us for a professional job. Why, kids of eight are trying out home coloring, and they’ll be customers for us that much sooner.” It all sounds eerily familiar—even the number of truly full-service salons and women coloring their hair (nearly half still don’t) are about the same today. Reconditioning treatments? Hotter than ever. With temporary texture treatments and the wide variety of color applications available, every hairdresser should not only agree with that unnamed, Time-quoted stylist; they should be ready to convince clients to avoid home chemical catastrophes altogether. n HISTORY REPEATS ITSELF he permanent wave made the beauty business explode, and it never stops reinventing itself. In 1908, there were 3,000 “beauty shops” in the U.S., by 1951, there were 127,000, employing 350,000 people, largely due to the boom in the perm business. According to a Time magazine article, published February 5, 1951, when home perms came along, the salon business slumped by 40 percent. Then operators got smart, offering machineless cold waves and advertising “hair-reconditioning treatments to fix up the many women” who had done their home-perms incorrectly. About the same time, at-home hair color hit the scene via a rinse called Tintair. Salons were fearless in the face of the chal- T Fantasia Industries Corporation 20 Park Place, Paramus, NJ 07652 © 2008 Made in USA fantasiahaircare.com 66 SEPTEMBER 2008 www.modernsalon.com http://fantasiahaircare.com http://www.wellausa.com http://fantasiahaircare.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - September 2008

Modern Salon- September 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modersalonlearning.com New-Now-Next Modern Portfolio Modern Reports Ask the Experts Games Women Play News and Trends Using Safe Chemical Combinations Ask Beth Toolbox Haute Heads Fall Fantasy Fit for Fall Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - September 2008

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