Modern Salon - October 2007 - (Page 62) ASK THE EXPERTS continued from page 60 What’s the best way to communicate a price increase? Telling clients that they will be paying more for your services might make you anxious, but if the news is presented positively and as a reflection of professional value, most clients will get on board and accept the new fees. Paula Malloy, marketing director, salon division for JCPenney, reminds us that price increases are the only way for an established, “booked-out” stylist to get a raise. You need an increase to fund ongoing education as well as the rising cost of living. At JCPenney Salons, says Malloy, stylists progress through professional levels and can charge more when they’re promoted. Then, she says, “The onus is on us to make the client see us as an asset by providing technical expertise and great customer service.” Timing the communication is key. “Don’t spring a price increase on your clients,” Malloy cautions. “Announce the increase at least six weeks before it takes effect. Keep it to no more than $3 for a non-chemical service and no more than $5 for a chemical service.” Keep your attitude upbeat and confident, she says. “Never take an apologetic approach to raising your service prices. Make the announcement to your clients with the confidence you have earned and as the accomplished professional provider they deserve. Most will be agreeable to the news.” For the ones who balk, Malloy recommends allowing them a one-visit grace period at the old price. After that, if the client is not willing to pay the increase, she or he can be assigned to another stylist with less experience. “If a stylist has a ‘full book,’ losing a client who won’t accept a price increase can be a good way to open up time and Paula Malloy says price increases should be space for a new client,” announced with confidence. she says. People pay for increased value. “Clients will accept a price increase when we demonstrate that we value customer service, excel at our work and love what we do,” Malloy says. —Jan Hillenmeyer http://www.alliedhealth.net http://www.alliedhealth.net
Table of Contents Feed for the Digital Edition of Modern Salon - October 2007 Modern Salon - October 2007 Contents Behind the Cover Notebook Beauty Matters Contributors Your Turn @Modernsalon.com New-Now-Next Modern Portfolio Ask the Experts Choose Beauty When Short Goes Chic - Again Simply Dressed Quick-Change Artist Holiday Makeover Modern Update The Goods Personal Style Modern Salon - October 2007 Modern Salon - October 2007 - Modern Salon - October 2007 (Page Cover1) Modern Salon - October 2007 - Modern Salon - October 2007 (Page Cover2) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 1) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 2) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 3) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 4) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 5) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 6) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 7) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 8) Modern Salon - October 2007 - Modern Salon - October 2007 (Page 9) Modern Salon - October 2007 - Contents (Page 10) Modern Salon - October 2007 - Contents (Page 11) Modern Salon - October 2007 - Contents (Page 12) Modern Salon - October 2007 - Contents (Page 13) Modern Salon - October 2007 - Contents (Page 14) Modern Salon - October 2007 - Contents (Page 15) Modern Salon - October 2007 - Contents (Page 16) Modern Salon - October 2007 - Contents (Page 17) Modern Salon - October 2007 - Contents (Page 18) Modern Salon - October 2007 - Contents (Page 19) Modern Salon - October 2007 - Contents (Page 20) Modern Salon - October 2007 - Contents (Page 21) Modern Salon - October 2007 - Behind the Cover (Page 22) Modern Salon - October 2007 - Behind the Cover (Page 23) Modern Salon - October 2007 - Notebook (Page 24) Modern Salon - October 2007 - Notebook (Page 25) Modern Salon - October 2007 - Beauty Matters (Page 26) Modern Salon - October 2007 - Beauty Matters (Page 27) Modern Salon - October 2007 - Contributors (Page 28) Modern Salon - October 2007 - Contributors (Page 29) Modern Salon - October 2007 - Your Turn (Page 30) Modern Salon - October 2007 - Your Turn (Page 31) Modern Salon - October 2007 - @Modernsalon.com (Page 32) Modern Salon - October 2007 - @Modernsalon.com (Page 33) Modern Salon - October 2007 - New-Now-Next (Page 34) Modern Salon - October 2007 - New-Now-Next (Page 35) Modern Salon - October 2007 - New-Now-Next (Page 36) Modern Salon - October 2007 - New-Now-Next (Page 37) Modern Salon - October 2007 - New-Now-Next (Page 38) Modern Salon - October 2007 - New-Now-Next (Page 39) Modern Salon - October 2007 - New-Now-Next (Page 40) Modern Salon - October 2007 - New-Now-Next (Page 41) Modern Salon - October 2007 - New-Now-Next (Page 42) Modern Salon - October 2007 - New-Now-Next (Page 43) Modern Salon - October 2007 - New-Now-Next (Page 44) Modern Salon - October 2007 - New-Now-Next (Page 45) Modern Salon - October 2007 - New-Now-Next (Page 46) Modern Salon - October 2007 - New-Now-Next (Page 47) Modern Salon - October 2007 - New-Now-Next (Page 48) Modern Salon - October 2007 - Modern Portfolio (Page 49) Modern Salon - October 2007 - Modern Portfolio (Page 50) Modern Salon - October 2007 - Modern Portfolio (Page 51) Modern Salon - October 2007 - Modern Portfolio (Page 52) Modern Salon - October 2007 - Modern Portfolio (Page 53) Modern Salon - October 2007 - Modern Portfolio (Page 54) Modern Salon - October 2007 - Modern Portfolio (Page 55) Modern Salon - October 2007 - Modern Portfolio (Page 56) Modern Salon - October 2007 - Modern Portfolio (Page 57) Modern Salon - October 2007 - Modern Portfolio (Page 58) Modern Salon - October 2007 - Modern Portfolio (Page 59) Modern Salon - October 2007 - Ask the Experts (Page 60) Modern Salon - October 2007 - Ask the Experts (Page 61) Modern Salon - October 2007 - Ask the Experts (Page 62) Modern Salon - October 2007 - Ask the Experts (Page 63) Modern Salon - October 2007 - Ask the Experts (Page 64) Modern Salon - October 2007 - Ask the Experts (Page 65) Modern Salon - October 2007 - Choose Beauty (Page 66) Modern Salon - October 2007 - Choose Beauty (Page 67) Modern Salon - October 2007 - Choose Beauty (Page 68) Modern Salon - October 2007 - Choose Beauty (Page 69) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 70) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 71) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 72) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 73) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 74) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 75) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 76) Modern Salon - October 2007 - When Short Goes Chic - Again (Page 77) Modern Salon - October 2007 - Simply Dressed (Page 78) Modern Salon - October 2007 - Simply Dressed (Page 79) Modern Salon - October 2007 - Simply Dressed (Page 80) Modern Salon - October 2007 - Simply Dressed (Page 81) Modern Salon - October 2007 - Simply Dressed (Page 82) Modern Salon - October 2007 - Simply Dressed (Page 83) Modern Salon - October 2007 - Quick-Change Artist (Page 84) Modern Salon - October 2007 - Quick-Change Artist (Page 85) Modern Salon - October 2007 - Quick-Change Artist (Page 86) Modern Salon - October 2007 - Quick-Change Artist (Page 87) Modern Salon - October 2007 - Quick-Change Artist (Page 88) Modern Salon - October 2007 - Quick-Change Artist (Page 89) Modern Salon - October 2007 - Holiday Makeover (Page 90) Modern Salon - October 2007 - Holiday Makeover (Page 91) Modern Salon - October 2007 - Holiday Makeover (Page 92) Modern Salon - October 2007 - Holiday Makeover (Page 93) Modern Salon - October 2007 - Holiday Makeover (Page 94) Modern Salon - October 2007 - Holiday Makeover (Page 95) Modern Salon - October 2007 - Modern Update (Page 96) Modern Salon - October 2007 - Modern Update (Page 97) Modern Salon - October 2007 - Modern Update (Page 98) Modern Salon - October 2007 - Modern Update (Page 99) Modern Salon - October 2007 - Modern Update (Page 100) Modern Salon - October 2007 - Modern Update (Page 101) Modern Salon - October 2007 - Modern Update (Page 102) Modern Salon - October 2007 - Modern Update (Page 103) Modern Salon - October 2007 - Modern Update (Page 104) Modern Salon - October 2007 - Modern Update (Page 105) Modern Salon - October 2007 - Modern Update (Page 106) Modern Salon - October 2007 - Modern Update (Page 107) Modern Salon - October 2007 - The Goods (Page 108) Modern Salon - October 2007 - The Goods (Page 109) Modern Salon - October 2007 - The Goods (Page 110) Modern Salon - October 2007 - The Goods (Page 111) Modern Salon - October 2007 - The Goods (Page 112) Modern Salon - October 2007 - The Goods (Page 113) Modern Salon - October 2007 - The Goods (Page 114) Modern Salon - October 2007 - The Goods (Page 115) Modern Salon - October 2007 - The Goods (Page 116) Modern Salon - October 2007 - The Goods (Page 117) Modern Salon - October 2007 - The Goods (Page 118) Modern Salon - October 2007 - The Goods (Page 119) Modern Salon - October 2007 - The Goods (Page 120) Modern Salon - October 2007 - The Goods (Page 121) Modern Salon - October 2007 - The Goods (Page 122) Modern Salon - October 2007 - The Goods (Page 123) Modern Salon - October 2007 - The Goods (Page 124) Modern Salon - October 2007 - The Goods (Page 125) Modern Salon - October 2007 - The Goods (Page 126) Modern Salon - October 2007 - The Goods (Page 127) Modern Salon - October 2007 - Personal Style (Page 128) Modern Salon - October 2007 - Personal Style (Page Cover3) Modern Salon - October 2007 - Personal Style (Page Cover4) Modern Salon - October 2007 - Personal Style (Page M1) Modern Salon - October 2007 - Personal Style (Page M2) Modern Salon - October 2007 - Personal Style (Page M3) Modern Salon - October 2007 - Personal Style (Page M4) Modern Salon - October 2007 - Personal Style (Page M5) Modern Salon - October 2007 - Personal Style (Page M6) Modern Salon - October 2007 - Personal Style (Page M7) Modern Salon - October 2007 - Personal Style (Page M8)
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