Modern Salon - November 2007 - (Page 34)

NEW•NOW•NEXT Camera ready BEHIND THE SCENES What’s the best way to test a new product? How about on young starlets while they are filming a video shoot for a hot fashion designer? Michael Shaun Corby, global creative director for Alterna Haircare, was invited to style the tresses for designer Jesse Kamm’s celebrity fashion video. Corby says, “Participating in the shoot was a chance for us to work with a great crop of young stars, while testing Alterna’s new Ten hair spray, a product I helped develop.” Kamm describes her designs as moving works of art. She creates intricate but simple textile designs that can be seen as striking, subtle, sexy and stylish. To complement the feel of the fashions, Corby blow dried waves into the hair, using irons only on the ends. He wanted the hair to look finished, yet organic. “I gave the actresses styles that left hair looking healthy and re-energized, while being playful and matching the feel of the video,” he explains. —Alicia Marantz (TOP) Michael Shaun Corby tests Alterna’s soon-tobe-launched Ten hair spray on actress Marley Shelton. (BOTTOM) Actress Samantha Shelton on set at Jesse Kamm’s fashion video shoot. CONDITIONER GET DOWN TO BUSINESS SALON TODAY 360° will take place May 4-6, 2008, at Chicago’s Hard Rock SCIENCE Hotel. The theme is “Down to Business.” Attendees will hear speakers and participate in roundtables on multiple topics including: the business of hair color, the business of schools, the business of spas and much more! Visit www.salontoday.com for more details. Do you find yourself at a loss when your color client asks, “Do I really need a special conditioner?” Just answer, “My dear, we need to support your F-layers.” Dianna Kenneally, principal scientist of P&G Beauty, explains, “The F-layer is a fatty, lipid-based coating that protects the hair from water and heat damage while enhancing its natural shine.” When hair is colored with permanent and demipermanent dyes, the F-layer is stripped from the hair surface, she says. Once this layer is lost, the hair underneath begins to damage very quickly, and water can easily wash previously locked-in dye molecules out of the hair’s cortex. Protecting the F-layer is crucial, Kenneally says, because P&G Beauty research has shown that between 70 percent and 80 percent of hair color fade from washing is due to the water alone. New-breed conditioners pack as many moisturizers, shine enhancers and lipid-replacing ingredients into the formulation as possible so that when rinsed with water, they deposit ingredients to counteract water damage and help replace the protective layer shielding the dye molecules within the cortex from the color fade caused by water rinsing. To a color client, your recommended conditioner is more than a detangler; it’s a super-strong guardian of her investment. MUSCLE 34 NOVEMBER 2007 www.modernsalon.com http://www.salontoday.com http://www.salontoday.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2007

Modern Salon - November 2007 Contents Behind the Cover Notebook Beauty Matters Contributors New-Now-Next Modern Reports For the Chemical Specialist News and Trends Ask Beth Color Clients Your Makeovers Ask the Experts Beating Body Burn-Out American Masters: Neo-Baroque Beauty Show Scooped Modern Update The Goods Personal Style

Modern Salon - November 2007

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