Modern Salon - November 2007 - (Page 44)

NEW•NOW•NEXT Personna is a registered trademark of the American Safety Razor Co. m a de i n the U. S . A . Manufacturers of professional luxury products face a twofold challenge: to incorporate the latest technologies into their lines and to formulate product that addresses specific hair needs. Here, we talk with reps from three companies that have scored successes on both counts: Stephenie Staton, junior brand manager for S-Factor; Lauren Hilton, senior public relations manager for Alterna; and Rachel Stroback, marketing manager for L’Oréal Professionnel. —EY The Exclusive Story WHAT’S NEW? Staton: S-Factor’s TRENDS WHAT’S NOW? Staton: Extending the WHAT’S NEXT? Staton: We’ll continue to expand the line with more shampoos, conditioners and styling aids. Hilton: More innovative styling products from our Caviar Anti-Aging line. Stay tuned. Stroback: We’ll unveil our Body Booster, Silky Smooth and Vivacious Hairspray. Hilton: Alterna’s S-factor line with additional products for the stylists’ desires and tastes. for holiday and party season, Alterna’s Ten Hairspray. Stroback: Hilton: The product perfect Ten Hairspray. Expert is our luxury styling brand comprised of four hair texture specific collections—fine/ limp, medium/thick and coarse/rebellious—tailored to unique styling needs. Stroback: Texture Texture Expert, created to serve as the styling complement to Serie Expert, brings a new level of styling expertise. website at textureexpert.com, offer visionary design courses at our Soho Academy and keep the buzz going with new product launches. sharpen your creativity on the razor’s edge. personna blades. pirouette razor. always a cut above. If your goal is to work long, profitable days this season, start by wearing the right shoes. The worst choice: high heels, which hyper-extend the back and collapse the chest. And make sure the shoe fits. THE 12-HOUR DAY DO IT BETTER CALL SPI LO WORLDWIDE TODAY FOR THE B L A D E N E A R E S T Y O U 1 - 8 0 0 - 3 4 7 - 74 5 6 AVAILABLE AT AND OTHER FINE BEAUTY DISTRIBUTORS Surprisingly, nearly 90 percent of all women wear the wrong size shoes, according to physical therapist Ann Grassel. To get the size right, try on shoes in late afternoon when your feet are swollen. Make certain the shoes offer good arch support—they shouldn’t have a big “cut-out” at the bottom. Any shoe you wear while standing for long periods should have a space the equivalent of the width of your thumb between your big toe and the end of the shoe. If one foot is bigger than the other, which is often the case, buy for the bigger foot. If you want to wear pointed toes, get them longer than normal, so the widest part of the shoe is at the ball of the foot. (You should always be able to wiggle your toes some.) Finally, when you stand, your toes are supposed to splay to bear weight. This can’t happen in a pointed-toe shoe, which sends the weight to the lower back, initiating problems there. Wearing “sensible” shoes might seem geeky, but geek-cool is a look in itself, and there’s nothing more unprofitable than having to cancel appointments, or worse—getting preventive medical care that puts you off the books for the entire month of December. —Victoria Wurdinger 44 NOVEMBER 2007 www.modernsalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2007

Modern Salon - November 2007 Contents Behind the Cover Notebook Beauty Matters Contributors New-Now-Next Modern Reports For the Chemical Specialist News and Trends Ask Beth Color Clients Your Makeovers Ask the Experts Beating Body Burn-Out American Masters: Neo-Baroque Beauty Show Scooped Modern Update The Goods Personal Style

Modern Salon - November 2007

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