Modern Salon - November 2007 - (Page 92)

MODERN HAIR CARE Cedric Fort, vice president and general manager of Logics, with salon owner Rita Hazan and Elisa Delarm, senior director of marketing for Logics. Logics recently invited top beauty editors to the La Brasserie French restaurant in New York for a gourmet luncheon and a chance to learn about the line’s new Color DNA Age Revitalize line. The newest addition to Logics Color DNA System, Age Revitalize includes Nutrient Radiance shampoos and conditioners in three levels of concentration for various degrees of agedamaged hair. The guest editors were introduced to Cedric Fort, vice president and general manager of Logics. Salon owner and colorist Rita Hazan was also on hand to discuss the line, which she uses in her New York City salon. Gina Khan, colorist, salon owner and Logics spokesperson, will use and demonstrate the complete Logics Color DNA System in her color courses at Logics recently introduced Age Matrix Destination in June 2008 in Las Vegas. Revitalize, the newest addition to its Color DNA System. Logics Hosts Launch JOICO’S DIVERSION BLITZ During the past several months, Joico and its parent company Zotos International launched a nationwide diversion blitz. The company effort was initiated to raise awareness of diverted and defaced products and targeted the two major retailers of diverted professional products, CVS Pharmacy and Rite Aid. Joico will be gathering evidence that can be used to force these and other retailers to cease and desist the sale of Joico products. “For the integrity of our brand and our professional commitment, we are more than willing to take on this challenge,” said a company spokesperson. GLAMOROUS METALS The fashion runways are showcasing metallic-hued fabrics and accessories—the inspiration for Redken’s introduction of the Metallic Glam Collection. Metallic Glam is a seasonal release of eight titanium hair color shades that can be used alone or combined with Redken Color Fusion or Shades EQ to add cool tones. The new shades range from neutral light brown to soft blonde, all with sheer, metallic reflections. Redken’s Metallic Glam Collection adds titanium hues to pigmented hair. National finalists gathered recently at The Studio LA to compete for the opportunity to advance to the Wella 2007 International Trend Vision Competition in Barcelona. The event included a dinner and presentation of this year’s trends by Nick Arrojo, Sonya Dove, Traci Sakostis and Christopher Dove. Adam Livermore of Spalon Montage in Edina, Minnesota, took the gold for his winning look representing the Pop American Wella Trend Vision Award gold Culture trend from this year’s Trend Vision release. medalist Adam Livermore with model Kerrick Sarbacker, John Moroney, senior “I’m absolutely stunned vice president/creative director for Wella, and amazed at the energy and Alexander Herzberg, senior vice president of professional services. and incredible talent of everyone in the competition,” said Livermore. “The experience has been like a dream.” Livermore used Blondor Lightening Cream and various Koleston Perfect and Color Touch shades to achieve his winning style, which featured red, yellow and blue bands of hair around the face. He completed the look by cutting the hair in an asymmetrical bob. Nicole Obert of the Arrojo Studio in New York won the silver medal and the 2005 gold medal winner Millie Baggett of Bella Capelli Salon in Rosewell, Georgia, won this year’s bronze medal. Wella Names U.S. Trend Vision Champion 92 NOVEMBER 2007 www.modernsalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2007

Modern Salon - November 2007 Contents Behind the Cover Notebook Beauty Matters Contributors New-Now-Next Modern Reports For the Chemical Specialist News and Trends Ask Beth Color Clients Your Makeovers Ask the Experts Beating Body Burn-Out American Masters: Neo-Baroque Beauty Show Scooped Modern Update The Goods Personal Style

Modern Salon - November 2007

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