Modern Salon - November 2008 - (Page 28)

MODERNSALONLEARNING.com Timeless Topics, Sudden Inspirations I f you’ve visited my “Learning By Heart” blog at www.modernsalonlearning.com, you may have noticed that sometimes I address a timeless issue, and other times I join the blogging community in rehashing the hot topic of the day. After writing for and about the salon industry for many years, I have my own talking points that change but never go away: Work on client retention over recruitment; think of product recommendation as a home maintenance lifesaver; maximize each ticket by suggesting add-on services that will enhance the client’s look. A Giving Industry Another frequent theme I turn to is this industry’s generosity. I realize that the business is self-selecting—people choose to go into beauty because they love using their craft to make a difference in clients’ lives—but I’m still endlessly impressed by the level of “giving back.” So, on this year’s anniversary of the 9/11 terrorist attacks, I blogged my appreciation as a citizen for all of the money salons raised during that frightening time in 2001 and recalled that in the somber days that followed, Americans sought out their salons for familiarity and comfort. In a later blog post, I joined the many salons that honor October as National Breast Cancer Awareness Month. It’s a cause close to my heart or, as I mention in the blog, close to the lumpectomy scar resulting from my own diagnosis six years ago. Trend Watchers Ah, the lighter fare: It’s the unpredictable nature of hair fashion that, for me, sparks the real fire in this industry. Skater Dorothy Hamill’s wedge cut, Farrah Fawcett’s feathered wings, Jennifer Aniston’s “Rachel” pouf—did anyone see them coming? Each landed from nowhere as a welcome surprise to drive women into the salon. The only problem with the public’s whimsical determination of what’s in demand is that it can catch professionals offguard. This became clear when one of my blog posts, “Beckham’s Bob is a Classic, But Can You Do It?” drove readers to sign up for ModernSalonLearning’s online hair cutting courses in geometric bobs. Hairdressers were suddenly facing clients who wanted an artistic twist on the kind of classic, graduated bob that many of them hadn’t done regularly since cosmetology school. Another recent example is Sarah Palin’s ponytail-and-fringe look, to which I devoted two blog posts. Who knows what will next catch the public’s fancy? You have to remain prepared for anything. That brings me back to continuing education. For new stylists and veterans alike, staying on your toes is a profitable posture to assume. That’s our attitude at modernsalonlearning.com, where I’ll be happy to take your suggestions for pertinent blog topics. n —Rosanne Ullman ©2008 HairArt. All Rights Reserved. another quality product from COLLECT COMPLIMENTS Cut down drying time and restore natural moisture levels with the tourmaline infused H3000 Hair Dryer. www.hairartproducts.com H3000 COLLECTION BY HAIRART™ Deluxe Iron Wet & Dry Iron Mini Iron Hair Dryer Diffuser Brushes CLICK! Please come visit and join the conversation at www.modernsalonlearning. com/blog/. 28 NOVEMBER 2008 www.modernsalon.com http://www.MODERNSALONLEARNING.com http://www.modernsalonlearning.com http://www.modernsalonlearning.com http://www.hairartproducts.com http://www.modernsalonlearning.com http://www.modernsalonlearning.com http://www.hairartproducts.com http://www.modernsalonlearning.com/blog http://www.modernsalonlearning.com/blog http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2008

Modern Salon - November 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modernsalonlearning.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Cost-Effective Learning Chem Lab News and Trends Ask Beth Your Makeovers Cutting Edge The Golden Touch How-Tos Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - November 2008

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