Modern Salon - November 2008 - (Page 34)

NEW•NOW•NEXT Cosmetics for the Season Winter months can drag on, but we’ve got scoops on the newest cosmetic products and tips to keep your clients’ faces looking fresh all season! Or, skip the cold altogether and start dreaming of warmer months now with fashion forecasts for spring. Here’s what our experts, Andrea Fairweather, CEO of Fairweatherfaces.com, and Philip Luque, Youngblood celebrity make-up artist, have to say. —Megan Vickery TREND BEAUTY LESSONS Education is an investment that can pay-off directly. Your two-step plan: 1. Talk it Up. At Samuel Cole Salon in Raleigh, North Carolina, basic training mirrors European apprenticeships, while regular in-salon training and continuing education boost stylists’ expertise. The salon posts high-hype, press-release style stories on its website any time stylists take outside education, like several did recently at Bumble and Bumble University, and the Wella Studio in NYC. The online releases stress new techniques learned and how they’ll be introduced in the salon. 2. Make it Count. Set minimal education requirements for stylists at various levels. Once they’ve been met (along with your other criteria), raise the stylists’ service charge by $5. Anytime employees become certified specialists of any sort, repeat the one-two punch. Shaun Settle, co-owner of Avant Gard Hair Salon in Avon, Indiana, says price increases are based on 16 factors, one of which is in-house and outside education. “We present the increase to guests as a promotion, and they’re so excited for their stylist, they don’t mind a bit,” says Settle. Remember, service prices should be based on the cost of the service, plus your desired profit. Every expense should be calculated in the costs, including training. —Victoria Wurdinger DO IT BETTER WHAT’S NEW? Fairweather: The WHAT’S NOW? Fairweather: One of my WHAT’S NEXT? Fairweather: Professionals Fairweather Faces Travel Size (Color-Coded) Makeup Brushes with Face Chart. It’s easy to use, your clients match the colors of each Travel Size Make-up Brush to colors on the Travel Size Face Chart and you can retail it for the holidays. Luque: Youngblood’s new “Highlight the Holiday Season” collection. This three-piece set offers Platinum, a shimmery, silver-pressed individual eye shadow, Reflection lip gloss for sparkly lips and Lunar Dust, in Twilight, for a glowing face and body. favorite brushes for everyday winter is the Fairweather Faces Travel Size (Color-Coded) Blush Brush. Winter requires naturally popped blush, bronzer and a kiss of loose powder to set the look. Get all that done with this handy brush. Luque: This season’s looks and everyday clients using their Travel Size (ColorCoded) Make-up Brushes and following the Face Chart. The best looks will be: clean, dewy skin; pale, shimmer eyes; lots of lashes; rosy cheeks; beige for day and merlot-colored, glossy lips for night. Luque: Trends for spring are leaning towards vibrant, bright and milky colors. In 2009, Youngblood’s new products will be: Pink Lust, a shimmery, light pink lipstick; Promiscuous, a sheer watermelonstrawberry-toned gloss; and Passion, a plum eyeliner. are all about plums, silvers, jeweled tones and smoky charcoal. Our new sheer lip-gloss, Poetic, blends warm plum and rose shades. The new Pressed Individual Eye collection has 10 luminous new shades along with six of our most popular—are great for right now. Three of the shades from the Youngblood Pressed Individual Eye Collection. Higher education allows custom formulas and higher prices at Avant Gard Hair Studio. Here, the top formula was created by mixing Mastay 5.34 with 7.34 to achieve a 6.34, which was added to 6.1 neutral ash to achieve the perfect shade. The deeper undertone is a 4.34 chocolate. Hair by Josef and Shaun Settle. Photo by Scott Crosby. Fairweather Faces Make-up Brush set. 34 NOVEMBER 2008 www.modernsalon.com http://www.Fairweatherfaces.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2008

Modern Salon - November 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modernsalonlearning.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Cost-Effective Learning Chem Lab News and Trends Ask Beth Your Makeovers Cutting Edge The Golden Touch How-Tos Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - November 2008

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